Marketing

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Mobile Coupons to Reach More Than 1 Billion Consumers: Study

Aug 7, 2014 - British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That could mean big opportunities for brands, particularly with geolocation technology. Comments

Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

crystal-light Aug 6, 2014 - The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. Comments

MediaCom and Google Collaborate to Develop a Mobile-First Mindset

mobile-video-view Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

adicolortv Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram. Comments

Content Bubble II: What Metrics Matter?

content-shutterstock-153628586 Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)? Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

l-oreal-world-cup Jul 28, 2014 - When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing? Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

LinkedIn Acquires Bizo to Boost B2B Marketing

linkedinbizo Jul 23, 2014 - The business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketing capacity. Comments

Airbnb's Controversial Logo Draws Attention to Company Rebrand

airbnb3 Jul 22, 2014 - The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost its new rebranding strategy. Comments

Content Bubble: Does Anyone Know Whether Content Marketing Works?

shutterstock-153218306 Jul 22, 2014 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? Comments

New Adap.tv Patent Ties Sales to Specific TV Ads

television-ad-money Jul 18, 2014 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Comments

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Twitter Money Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals. Comments

Car Wars: Uber, Lyft, Hailo Compete for a Spot in the Driver's Seat

slot-cars-race Jul 18, 2014 - A look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers. Comments

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

ihop Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. Comments

AutoTrader.com Helps Influencers Find Cars

laina12 Jul 7, 2014 - The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partners and supporting influencer-based activations, insiders say. Comments

Vine Your Way to ClickZ Live San Francisco

San Francisco's Golden Gate Bridge from below Jul 7, 2014 - ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event. Comments

Is the CMO Dead?

chief-marketing-officer Jul 7, 2014 - A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

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