Marketing

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

Mar 19, 2015 - ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Comments

Best of South by Southwest Interactive 2015

sxsw-2015 Mar 19, 2015 - ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in the digital marketing world. Comments

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

interview-caseyhall-reuters Mar 17, 2015 - At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and conversion was so important. Comments

SXSW 2015: Esurance Uses Big Data to Drive Engagement

sxsw-2015 Mar 15, 2015 - Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about using data to personalize the user experience. Comments

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

m-photo-fh2-xbox360-mazdacontest-team-dtf Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-knit community of fans to create word-of-mouth buzz. Comments

Revamped Pepsi Challenge Aims to Attract Millennials

shutterstock-186918995 Mar 13, 2015 - Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand trying to do too much at once? Comments

ClickZ's South by Southwest Industry Preview

sxsw-l Mar 12, 2015 - ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17. Comments

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

interview-kevinjacobson-hdsupply Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company. Comments

The Internet of Things & the Future of Digital Experience Management

Internet of Things Mar 12, 2015 - A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journey together. Comments

Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

air-wick-logo Mar 12, 2015 - Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality. Comments

90 Percent of Goldman Sachs' Marketing Is Digital

goldman-sachs-building-image Mar 12, 2015 - Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of digital marketing, with an emphasis on content and social. Comments

Real-Time KFC Campaign Offers Chicken During Website Crashes

kfc-logo Mar 11, 2015 - While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic, man" campaign. Comments

Gigaom’s Demise: What’s the Future of Digital Publishing?

publishers Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

Facebook Lets Marketers See What Users Talk About With Topic Data

facebook-f-2013 Mar 10, 2015 - In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. Comments

Talking Big Data With The Weather Company's Jeremy Hlavacek

weather-data Mar 10, 2015 - In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big data plays in the brand's marketing strategy. Comments

Is the Apple Watch a Push Notification Killer?

apple-watch-photo Mar 9, 2015 - Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already found utility on the watch, others may stumble. Comments

Mountain Dew Illustrates the Virtual Reality Trend

mountain-dew Mar 6, 2015 - As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are working it into their marketing strategies. Comments

Starbucks Is Brewing Up a Content-Led Media Company

starbucksimage Mar 4, 2015 - The coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post. Comments

Pizza Hut Takes App Marketing Curbside

pizza-hut-logo Mar 3, 2015 - At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology. Comments

Digital Marketing People on the Move: February 2015 Roundup

group-shutterstock-101877301 Mar 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Comments

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

cathay-pacific-logo Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

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