Marketing

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Bitcoin Acceptance Yields Marketing Wins for Expedia

Jun 19, 2014 - Expedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, customer-focused e-business. Comments

VW Takes Over World Cup in Gooooooolf Campaign

vw-gooolf Jun 18, 2014 - The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Comments

GoPro Transforming From Wearable Camera Maker Into New Media Company

gopro-prospectus-1 Jun 17, 2014 - Digital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming itself into a new media company. Comments

Twitter Adds Weather Data to Its Targeting Arsenal

weatherchannel Jun 16, 2014 - The Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Comments

What Cannes We Expect From This Year’s Lions?

canneslions Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

Wendy’s Teams Up With StubHub for Surprise Digital Discounts

wendy-s-stubhub Jun 13, 2014 - StubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Comments

Tesco Taps Fans to Create Social Wine

enaleni-s-dream Jun 13, 2014 - The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Comments

Facebook to Sell Web Browsing Data to Advertisers

facebook-mobile-blue Jun 12, 2014 - The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. Comments

Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features

jack-daniel-s-summerswarm-ii Jun 9, 2014 - A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennials of legal drinking age to participate. Comments

Fruit of the Loom Fetes Dad With GIFs

animate-all-day-undie Jun 4, 2014 - The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, experts say. Comments

Marriott's #LoveTravels Campaign Targets LGBT Community

LoveTravels Marriott Jun 4, 2014 - The social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader shift in LGBT marketing. Comments

M&A News: Facebook, Marin Software, and Alliance for Audited Media

merger Jun 3, 2014 - A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

toxic-effect May 29, 2014 - The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for brands and marketers. Comments

Google Lacks Diversity: Employees Are Mostly White, Male

diversity May 29, 2014 - New data on the gender statistics of Google's workforce shows an absence of diversity. Comments

"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco

clickz-live May 29, 2014 - Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San Francisco. Comments

Champs Sports Sees New Opportunities in "In-Moment" Marketing

champssports2 May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments

Omnicom, Twitter Enter Into Mobile Ad Deal

Twitter Money May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments

Facebook-Publicis Ad Partnership Centers on Data

partnership2014 May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

IBM Launches ExperienceOne for Connected Sales and Marketing

imb-experienceone May 27, 2014 - The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Comments

Adidas to Customize Shoes With Instagram Photos

adidaslogo May 22, 2014 - By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Comments

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