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Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional.

Susan Kuchinskas  |  May 2, 2012

Groupon Relies Less On Ads to Boost Subscribers

Deals player reduces marketing spend, plans new seasonal promotions.

Zachary Rodgers  |  February 9, 2012

obama-youtube

How YouTube Used Obama Chat to Build Brand

YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts.

Joan Voight  |  February 3, 2011

bingrewards

Media Brands Embrace Gamification Trend

Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit.

David Ward  |  January 31, 2011

Rodale Taps Zemoga for Digital Facelift

Relationship will boost ad capabilities and sponsor integration on titles like Men's Health and Runner's World.

Zachary Rodgers  |  January 6, 2011

BAT Inks Deal With RCA/JIVE Label for Artist Endorsements

More music stars come to Brand Affinity Technologies' pro athlete endorsement platform.

David Ward  |  October 13, 2010

Budweiser's Global World Cup Campaign Rooted in Social Media

A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN homepage tomorrow.

Jack Marshall  |  June 10, 2010

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