Marketing News & Expert Advice
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Media
How Data Sealed Facebook and TBS Deal
TV and social media players could help one another attract brand dollars.
AOL Promotes Man Behind Ad Revenue Bright Spot
Ned Brody will fill a newly-created CEO position for the Ad.com Group.
Odwalla Leads Launch of Say Media's Gardenista
Odwalla campaign also includes ads on Nat Geo and Facebook.
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
CEO talks about ads, innovation, and Facebook.
Study: Websites Managing Average of 14 Third Party Tags
Survey measures tags from ads, analytics, email and social media firms.
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
Yahoo's Scott Thompson Resigns
CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.
Victoria's Secret Digital Effort Includes DJ Mixes
Lingerie brand runs campaign via Thefuture.fm.
AOL Ad Revenues Grow by 5%, But Domestic Display Falls
Company stresses video and rich media ad offerings amid disappointing U.S. ad growth.
Obama and Democrats Spent $21 Million on Web Ads So Far
Original ClickZ analysis: GOP spent less than half on digital ads through March.
Beneful Lets People Play With Digital Dogs
Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards.
Agencies Lukewarm on 2012 NewFronts
Will people watch and advertisers buy in?
Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]
Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove.
Pop Chips' Brown-Faced 'Raj' Still Live Via Social
Ashton Kutcher-played character drew racism charges on Twitter yesterday.
Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends
Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional.
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