Marketing News & Expert Advice
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Behavioral Marketing
European DAA And Privacy Ad Icon Coming Soon
Behavioral icon will move to Canada, too, and possibly Australia and South America.
Self-Reg Ad Icon: Millions in Revenue?
Combined, the three certified compliance firms enabling the Ad Choices Icon could be generating up to $1 million per month in serving fees.
Google Increases Ads Transparency for Consumers
Announcement arrives against backdrop of annual privacy meeting for global brands.
Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track
J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy.
AudienceScience President Jeff Hirsch to Leave Company
Hirsch plans to "pursue smaller entrepreneurial interests."
AP's Do-Not-Track Program Shows Challenges of Browser Privacy Tools
Countless third party analytics and ad tracking systems enabled by AP-related sites will still track.
AOL and Microsoft Tap Fingerprinting Tech From Ringleader
Technology could enable companies to target and track ads served to mobile and tablet devices.
Google, Yahoo, AOL Join Self-Regulation Push for Behavioral Ads
More than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today.
TRUSTe Slaps Privacy Seal on Lead Gen Sites
TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams.
IAB Lobby Gives to Lawmaker to Influence Behavioral Ad Policy
Among the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it.
IAB Tackles Privacy Worries with Big Display Ad Campaign
Public awareness campaign aims to connect with nearly all online Americans on issue of ad targeting.
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