Media

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LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

Apr 18, 2014 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider. Comments

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments

Nielsen Launches Final Test in Mobile Ad Measurement

nielsen18 Apr 18, 2014 - Nielsen kicks off its final pre-launch test as it moves into mobile as measurement. Comments

Mitsubishi Plays Emotive Card in #FirstRide Videos

mitsubishi-first-ride Apr 17, 2014 - The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series. Comments

Smirnoff’s "The Party" Video Series Showcases Accessibility

smirnoff-party Apr 16, 2014 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. Comments

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

clorox-ick-awards Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated... Comments

Americans Spent Almost 18 Hours in February Watching Online Video

video-shutterstock-92000435 Apr 14, 2014 - While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video... Comments

Facebook Rolls Out Bigger Ads in Right-Hand Column

facebook-brand Apr 10, 2014 - Facebook will display fewer ads in its right-hand column, but the ads will be larger than before. Comments

Eyeview Delivers Personalized Video Ads to Connected TV Devices

eyeview Apr 10, 2014 - Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer. Comments

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv Apr 10, 2014 - A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows. Comments

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

real-timebidding Apr 9, 2014 - New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Comments

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

comcast-adstream Apr 9, 2014 - The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

AOL Announces "Connected," First Foray Into Long-Form Video

aol-on-network Apr 1, 2014 - "Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international markets and will now be adapted for U.S. audiences by AOL. Comments

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

gett-roasted Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1. Comments

Media Rating Council Sets New Standards for Viewable Display Impressions

online-advertising Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

YouTube Unveils Brand Creator Playbook for Content Marketing Success

LEGO YouTube Channel Mar 31, 2014 - The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Comments

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

jagerbonds-app Mar 31, 2014 - The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights out. Comments

Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls

disney-small-world Mar 26, 2014 - The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual dolls. Comments

Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour

durex-earth-hour Mar 25, 2014 - Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more than 2 million views. Comments

 

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