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YouTube TrueView Ads To Become Shoppable

May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads. Comments

Delta's New Safety Video Stars The Entire Internet

delta May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month. Comments

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

david-edelman-mckinsey May 21, 2015 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared his thoughts on how digital is changing brands' marketing approach to the consumer experience. ... Comments

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

AOL Allows Advertisers To Target App Users

new-aol-logo May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments

Wearables Are Still In Their First Inning

wearable-technology-vectors May 19, 2015 - The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have quite a bit to learn. Comments

Emojis Allow Brands to Engage on Messaging Apps

emoji-thumbsup May 18, 2015 - Brands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most popular app category. Comments

Samsung to Launch Apple Pay Alternative

Samsung Wallet May 18, 2015 - Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Comments

Mobile Commerce to Increase 32 Percent This Year

global-strategy-e-commerce May 15, 2015 - According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this year, doubling again by 2019. Comments

Amazon Introduces App Advertising for Android and Fire

amazon logo May 14, 2015 - Amazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Comments

Nestlé Paves Way For Premium Programmatic in China

nestle-logo May 13, 2015 - The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Comments

Are Facebook's Instant Articles the Next Wave in Branded Content?

facebook-automation May 13, 2015 - Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app. Comments

What Does the Growth of Mobile Payments Mean for Older Companies?

mobile-phone-promotion May 13, 2015 - As mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platforms like Paypal and Venmo? Comments

Strengthen Your Case to Develop a Mobile Strategy

mobile-seo May 13, 2015 - Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment. Comments

Viewablity Could Help Bring Buyers and Sellers Together

persuade-advice May 12, 2015 - At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of measure helps buyer and seller. Comments

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

monika-zurich May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich. Comments

Hyundai Tops YouTube's April Leaderboard

youtube-logo May 8, 2015 - The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nike, Dove, and BMW. Comments

New Snapchat Videos to Cost Advertisers $0.02

snapchat-logo May 8, 2015 - With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Comments

MRC Calls for Separation of Desktop and Mobile Viewability

global-strategy-e-commerce May 6, 2015 - The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions should be separated. Comments

IBM Partners With Facebook to Improve Targeting

behavioral-data-targeting May 6, 2015 - Facebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in more specific, relevant targeting. Comments

Avis and TOMS Form Unlikely Partnership for 'What Drives You'

new-avis-logo May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create long-lasting brand engagement. Comments

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