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YouTube Drives More Sales Than Other Social Media Platforms [Study]

Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

EBay to Serve In-App Ads on Mobile Devices

shutterstock-186020420 Sep 12, 2014 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Comments

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform. Comments

TotallyHer Launches as Native-Only Site for Brands

totallyher Sep 11, 2014 - Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery. Comments

Fox Takes Leap Into Programmatic

foxtv Sep 11, 2014 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Comments

Unruly Launches Mobile-First Native Video Ad Format

adidas-unruly Sep 10, 2014 - The new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless experience. Comments

Nielsen: Older Adults Embracing Digital Video Viewing

nielsen18 Sep 9, 2014 - A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV screens. Comments

Yahoo Purchases Luminate to Boost Ad Business

Yahoo Sep 9, 2014 - Yahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and shopping links. Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

Yahoo Style Takes a Splash at Native Advertising

Yahoo Sep 5, 2014 - The latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Comments

Apple Payments Set to Give Google Wallet a Run for Its Money

silver-apple-logo-apple-picture Sep 5, 2014 - Multiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? Comments

Ads and Videos May Make Their Way to Snapchat

snapchat logo Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

graceland-logo-blue Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

Rovio Tests New Direct Programmatic Capabilities

angry-bird-icon Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against. Comments

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

ritzcarlton Aug 27, 2014 - The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app. Comments

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27, 2014 - Advertisers can now target Facebook users based on mobile device and connection type. Comments

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

shutterstock-185427179 Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

Facebook Remains Top Engagement Platform in Hong Kong

facebook-automation Aug 25, 2014 - A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Comments

Why Don't People Click on Mobile Advertisements?

mobileads Aug 25, 2014 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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