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Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

Jul 25, 2014 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with. Comments

Don’t Hold Your Breath Just Yet for Snapchat Monetization

snapchat-geofilters Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table. Comments

Mobile Is the Message for Facebook Q2 Earnings

facebook-mobile-blue Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

in-a-snap-shop-this-ad-target Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages. Comments

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google. Comments

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17, 2014 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so. Comments

WeVideo Moves Video Creation to the Cloud for Small-Business Marketers

wevideo-logo Jul 16, 2014 - The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle of other products. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

banana-boat-men-hed-2014 Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

wechatimage Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

ihop Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. Comments

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

activa Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10. Comments

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

sharethislogo Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. Comments

Tablet Magazine Advertising Adds Impact to Print Campaigns

digitalmagazine Jul 9, 2014 - A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reader recall scores in both formats. Comments

Mobile Retail Traffic Spiking, Sales Not So Much

mobile commerce Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments

GoPro - Combining the Perfect Blend of 'Vint'Age and New Age

gopro-prospectus-1 Jul 9, 2014 - GoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take advantage of this new tool? Comments

Cookie Run Boosts Messaging Apps' Revenue in Asia

cookierun Jul 8, 2014 - Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters. Will its strategy prevail in the U.S.? Comments

Americans Spend More Time Than Ever on Mobile Apps [Study]

nielsen18 Jul 8, 2014 - A Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number of apps used per month has only seen a slight increase. Comments

AutoTrader.com Helps Influencers Find Cars

laina12 Jul 7, 2014 - The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partners and supporting influencer-based activations, insiders say. Comments

Can Facebook Rival Google With LiveRail Acquisition?

facebook-brand Jul 3, 2014 - The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own properties. Will Facebook now be able to rival Google in terms of video advertising? Comments

Denny’s and Atari Appeal to Gen X With Mobile Games

denny-s-atari Jul 3, 2014 - By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, but must be used strategically. Comments

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