Media

infographic-q2-2015

What Produced Such Huge Gains for Facebook's Mobile Growth?

Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Comments

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

pandora-logo-two Jul 27, 2015 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience. Comments

David Jones Mixes Fashion With Music in a 100% Digital Push

david-jones-daniel-johns Jul 26, 2015 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video. Comments

Are Playbuzz Flip Cards a Listicle Killer?

share Jul 24, 2015 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media. Comments

AOL Extends Premium Ad Solutions Into Video

new-aol-logo Jul 23, 2015 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Comments

Shell and PayPal Offer Mobile Payments at The Pump

shell-gas Jul 23, 2015 - Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Comments

Will Twitter's Backgrounds Contain Ads?

Twitter Money Jul 23, 2015 - On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white space will eventually be ad space. Comments

Top 100 Brands Report: Insight into Brand Content on YouTube

youtube-logo Jul 20, 2015 - In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Comments

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

shopping-images Jul 17, 2015 - Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? Comments

'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

coca-cola-no-labels-image006 Jul 15, 2015 - Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release in the Middle East in early July. Comments

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

html-homepage-image Jul 9, 2015 - An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter resulted in 5.35 billion wasted rich media ad impressions. How to solve this mobile advertising problem... Comments

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

metrics-measurement Jul 9, 2015 - In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor in those that did not. Comments

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

deanie-elsner Jul 8, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Comments

Doritos Moves From 'Mobile-First" to "Mobile-Only"

bowlofdoritos Jul 7, 2015 - Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate. Comments

Nike Takes the Women’s World Cup with #NoMaybes

nike-soccer Jul 6, 2015 - Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Comments

Pandora on the Power of Music in a Connected World

heidi-browning-pandora Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands. Comments

Toyota Partners with Google Places for Local Targeting

toyota-logo Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

interview-sapient Jul 1, 2015 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Comments

Digital Meets TV with Dr. Phil and DailyMail Partnership

interview-phil Jun 30, 2015 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content. Comments

Denny's, Walmart and Goodwill Score With Location Data [Study]

locations-context Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA. Comments

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