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Toyota Partners with Google Places for Local Targeting

Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments

Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

electric-car-volta Jun 11, 2015 - In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will soon be all over the West Coast. Comments

AdWords Offers Updates to YouTube Brand Lift Insights

youtube-b2b Jun 4, 2015 - Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Comments

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

yahoo-mobile-image Jun 3, 2015 - Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Comments

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads. Comments

Amazon Introduces App Advertising for Android and Fire

amazon logo May 14, 2015 - Amazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Comments

New Snapchat Videos to Cost Advertisers $0.02

snapchat-logo May 8, 2015 - With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Comments

IBM Partners With Facebook to Improve Targeting

behavioral-data-targeting May 6, 2015 - Facebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in more specific, relevant targeting. Comments

BuzzFeed Unveils Two New Ad Products at NewFronts

buzzfeed-logo Apr 29, 2015 - At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform to show how videos perform over time. Comments

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

shutterstock-200035424 Apr 16, 2015 - Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored content. Comments

VIDEO: Weather Data Shines on Programmatic Ad Buys

weather-data Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

facebookandtwitter Mar 27, 2015 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will decline. Comments

Advertisers Gain New Weapon to Fight Piracy

tag-image Feb 11, 2015 - The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with piracy concerns. Comments

Google, Microsoft, and Amazon Pay to Unblock Ads

Adblock Plus logo Feb 3, 2015 - The tech giants have reportedly paid Adblock Plus to have their ads unblocked. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Mazda Ad Pops Off Page With Parallax Effects

mazda-3d-ad Jan 23, 2015 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move. Comments

TapSense Launches First Ads for Apple Watch

apple-watch-ad Jan 5, 2015 - San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad experience tailored to wearables. Comments

Brands Will Lose Billions to Bots in 2015 [Study]

shutterstock-115174939 Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions, and 52 percent of sourced traffic is fraudulent. Comments

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

mobile-video-view Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties. Comments

Google Contributor Lets Users Pay to Remove Ads From Websites

google logo search engine seo Nov 24, 2014 - Google is running an ad-free Internet experiment that could challenge its own ad-funded business model. Comments

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