Marketing News & Expert Advice
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Media Buying
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
Digital to Hit Nearly 20% of Global Ad Spend in 2012
GroupM predicts global web ad spend will hit around $98 billion in 2012.
Dannon Tries a Spoonful of Digital
Campaign underscores how brands continue to buy niche site sponsorships.
Internet Ad Revenues Grew in Q3 - Again
Ad sellers raked in $7.9 billion, according to IAB and PwC.
Gallery: What Cyber Monday Looks Like
Snapshots of the web's top sites on a key shopping day.
Walmart's Internet Radio Ads Tuned to Black Friday
Big box retailer will target music listeners by genre.
'Twilight' Campaign on Yahoo Breaks Previous Streaming Records
Video from the film's L.A. premier attracted more than 1 million visitors over two days.
Disney Buys Parenting Hub Babble.com
Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year.
Yahoo's Twilight Promotion Spans Its Network
A full week of content, promotions and sweepstakes.
Yahoo Exceeds Expectations, Fails to Thrill
Third quarter display ad revenue was flat.
Microsoft 'Polymorphic' Advertising to Enable Creative Shape-Shifting
Assets used in cross-platform campaigns will be able to take whatever shape is needed.
Online Ad Revenues Hit $15 Billion in First Half 2011
Display ads, including digital video grew at double-digit rates.
DG Buys EyeWonder, Second Ad Tech Grab This Summer
Eyewonder was sold to Limelight in 2009 for more than $40 million more.
GroupM: Digital's 2011 Ad Spend Share Larger than Predicted
Online expected to attract 17 percent of global ad spend this year.
MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets
More ad networks are buying or creating media.
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