Marketing News & Expert Advice
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Media Planning
Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale.
AARP Launches Network to Target Over 50 Crowd
Nonprofit group opens its enhanced audience targeting capabilities to all advertisers.
History Channel Reenlists With Microsoft Xbox for Civil War Special
Channel uses media platform to spur tune-ins for Memorial Day broadcast.
Exchange Buyers: Third-Party Data Costs Not Always Justified
First-party data is informing most exchange buys as opposed to third-party data.
StumbleUpon Finds Footing With Ad Upgrade
New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay.
Meebo Acquires Mindset Media to Augment Ad Relevance
Ad tech firm brings psychographic targeting to Meebo's existing offerings.
Boston Globe to Split into Free and Paid Sites
Fifteen-year-old Boston.com will incorporate social media and even more shopping and classifieds.
Facebook's Sandberg Says No Social Graph Ad Network, Yet
It appears the company won't be flipping the ad network switch anytime soon.
More Democrats Say They Donate Via E-mail Than Republicans
A study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing.
AOL's New Super-Sized Ads Follow Trend of Larger Units
Company says less ad clutter and bigger ads will benefit both advertisers and users.
USA Today Restructures to Focus on Digital Products
Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.
ComScore Admits Errors in its Yahoo Data for June
Yahoo's dips in page views and user duration aren't as large as comScore previously reported.
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