Media Planning

aarp

AARP Launches Network to Target Over 50 Crowd

Nonprofit group opens its enhanced audience targeting capabilities to all advertisers.

historychannel-xbox3

History Channel Reenlists With Microsoft Xbox for Civil War Special

Channel uses media platform to spur tune-ins for Memorial Day broadcast.

target-generic

Exchange Buyers: Third-Party Data Costs Not Always Justified

First-party data is informing most exchange buys as opposed to third-party data.

StumbleUpon Finds Footing With Ad Upgrade

New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay.

Meebo Acquires Mindset Media to Augment Ad Relevance

Ad tech firm brings psychographic targeting to Meebo's existing offerings.

Boston Globe to Split into Free and Paid Sites

Fifteen-year-old Boston.com will incorporate social media and even more shopping and classifieds.

facebook-icon2

Facebook's Sandberg Says No Social Graph Ad Network, Yet

It appears the company won't be flipping the ad network switch anytime soon.

More Democrats Say They Donate Via E-mail Than Republicans

A study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing.

AOL's New Super-Sized Ads Follow Trend of Larger Units

Company says less ad clutter and bigger ads will benefit both advertisers and users.

usat

USA Today Restructures to Focus on Digital Products

Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.

ComScore Admits Errors in its Yahoo Data for June

Yahoo's dips in page views and user duration aren't as large as comScore previously reported.

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