Media Planning

china

Magna Global: 12 Facts on Digital Advertising in China

Feb 16, 2014 - An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Comments

RS Components: Developing Omni-Channel Marketing Across Markets [Video]

desmondrs Dec 29, 2013 - Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Sponsored Reviews Form Basis for Earned Ad Platform

inpowered-measure-1 Nov 5, 2012 - When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter... Comments

Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

nowlabaussiefeatured Nov 2, 2012 - NowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Comments

Aegis Bolsters Digital Media and Search in China via Local Ventures

Jul 26, 2012 - Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Comments

U.K. Digital Ad Market to Hit $8.3B in 2012

Jul 2, 2012 - Mobile search is helping to fuel additional spending in digital. Comments

Hulu in Japan: Adds HBO and Expands Device Footprint

Jul 1, 2012 - Hulu inks content partnership with HBO in Japan. Comments

Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

scottthompson-0061 Jan 4, 2012 - Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Comments

AARP Launches Network to Target Over 50 Crowd

aarp Oct 24, 2011 - Nonprofit group opens its enhanced audience targeting capabilities to all advertisers. Comments

History Channel Reenlists With Microsoft Xbox for Civil War Special

historychannel-xbox3 May 27, 2011 - Channel uses media platform to spur tune-ins for Memorial Day broadcast. Comments

Exchange Buyers: Third-Party Data Costs Not Always Justified

target-generic Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments

StumbleUpon Finds Footing With Ad Upgrade

Mar 15, 2011 - New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay. Comments

Meebo Acquires Mindset Media to Augment Ad Relevance

Feb 8, 2011 - Ad tech firm brings psychographic targeting to Meebo's existing offerings. Comments

Boston Globe to Split into Free and Paid Sites

Oct 1, 2010 - Fifteen-year-old Boston.com will incorporate social media and even more shopping and classifieds. Comments

Facebook's Sandberg Says No Social Graph Ad Network, Yet

facebook-icon2 Sep 29, 2010 - It appears the company won't be flipping the ad network switch anytime soon. Comments

More Democrats Say They Donate Via E-mail Than Republicans

Sep 28, 2010 - A study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Comments

AOL's New Super-Sized Ads Follow Trend of Larger Units

Sep 23, 2010 - Company says less ad clutter and bigger ads will benefit both advertisers and users. Comments

USA Today Restructures to Focus on Digital Products

usat Aug 27, 2010 - Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile. Comments

ComScore Admits Errors in its Yahoo Data for June

Jul 27, 2010 - Yahoo's dips in page views and user duration aren't as large as comScore previously reported. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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