Marketing News & Expert Advice
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Media Planning
AOL First Major Company to Certify Sales Staff With IAB Exam
May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments
More Democrats Say They Donate Via E-mail Than Republicans
Sep 28, 2010 - A study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Comments
AOL's New Super-Sized Ads Follow Trend of Larger Units
Sep 23, 2010 - Company says less ad clutter and bigger ads will benefit both advertisers and users. Comments
USA Today Restructures to Focus on Digital Products
Aug 27, 2010 -
Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.
Comments
ComScore Admits Errors in its Yahoo Data for June
Jul 27, 2010 - Yahoo's dips in page views and user duration aren't as large as comScore previously reported. Comments
Sponsored Reviews Form Basis for Earned Ad Platform
Nov 5, 2012 -
When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter...
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U.K. Digital Ad Market to Hit $8.3B in 2012
Jul 2, 2012 - Mobile search is helping to fuel additional spending in digital. Comments
Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
Jan 4, 2012 -
Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale.
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AARP Launches Network to Target Over 50 Crowd
Oct 24, 2011 -
Nonprofit group opens its enhanced audience targeting capabilities to all advertisers.
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History Channel Reenlists With Microsoft Xbox for Civil War Special
May 27, 2011 -
Channel uses media platform to spur tune-ins for Memorial Day broadcast.
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Exchange Buyers: Third-Party Data Costs Not Always Justified
Apr 25, 2011 -
First-party data is informing most exchange buys as opposed to third-party data.
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StumbleUpon Finds Footing With Ad Upgrade
Mar 15, 2011 - New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay. Comments
Meebo Acquires Mindset Media to Augment Ad Relevance
Feb 8, 2011 - Ad tech firm brings psychographic targeting to Meebo's existing offerings. Comments
Boston Globe to Split into Free and Paid Sites
Oct 1, 2010 - Fifteen-year-old Boston.com will incorporate social media and even more shopping and classifieds. Comments
Facebook's Sandberg Says No Social Graph Ad Network, Yet
Sep 29, 2010 -
It appears the company won't be flipping the ad network switch anytime soon.
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