Marketing News & Expert Advice
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Networks & Exchanges
MediaMath Spawns Agency to Use Its Tech Platform
Kepler will use MediaMath's ad tech platform as its media operating system.
Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Samsung AdHub signals desire among device manufacturers to snag digital content revenue.
AOL Offers DSP Service
AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media.
AOL to Lean On Right Media in 'Big Three' Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
A central place for ad buyers to plug data and tech into their media buys, DSP-style.
DoubleClick Exchange Adds AdMob for In-App Inventory
Addition could help bring scale to exchange advertisers looking to buy cross-platform.
DG Buys EyeWonder, Second Ad Tech Grab This Summer
Eyewonder was sold to Limelight in 2009 for more than $40 million more.
Top U.S. Online Ad Providers, May 2011
Google's network tops this list of the largest online ad sellers, ranked by reach.
Yahoo to Buy Premium Ad Network 5to1 for $28 Million
L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media.
QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks
QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory.
Agencies Nearly Triple Spending on Google's DSP
Since Google bought it last June, Invite Media has seen significant growth in agency spending.
Microsoft Makes Headway in Ad Exchange Melee
Investments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google.
Omnicom Opts Against Building In-House DSP
While WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead.
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