Facebook Wants to Complement TV with New Ad Metric

Sep 28, 2015 - Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them. Comments

GroupM and TAG Join Forces to Tackle Brand Safety

brand-safety Sep 23, 2015 - GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising Assurance Providers. Comments

Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

facebook-video-image Sep 15, 2015 - In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Comments

Tencent Opens WeChat Moments to All Advertisers

wechat-1000 Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations. Comments

Hulu to Test Programmatic with Facebook and Oracle

hulu-image Aug 27, 2015 - Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Comments

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

yahoo-tumblr-annoucement Aug 26, 2015 - At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content. Comments

Google's Alphabet: A Welcome Move in Asia

android-one-device-lava-pixel Aug 24, 2015 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Comments

IAB: HTML5 to Be New Industry Standard

html5-image Aug 17, 2015 - Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Comments

Context Is Our Kingdom, Says MasterCard

contextual-awareness Aug 17, 2015 - Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all. Comments

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

crispin-porter-bogusky Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes. Comments

Auto-Play Ads Coming to Facebook Audience Network

facebook-brand Aug 11, 2015 - Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads. Comments

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

clickz-live-sf-facebook Aug 11, 2015 - During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget shoppers within and beyond the Facebook ecosystem. Comments

Alphabet: What's Going to Happen to Google Advertisers?

Google Logo Aug 11, 2015 - Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Comments

American Girl Creates COPPA-Compliant Engagement Around Video Campaign

shutterstock-76737628 Aug 11, 2015 - Creating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approved campaign using crowd sourced video. Comments

Advertisers Should Think Vertically In the Age of Mobile Video

shutterstock-261082877 Aug 10, 2015 - Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend seriously or be left behind. Comments

Facebook Lets Users Send Businesses Private Messages

facebook-brand Aug 5, 2015 - Facebook is going to give businesses some social customer support power that is usually provided by external management tools. Comments

New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

shutterstock-159153788 Aug 4, 2015 - To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest based on time of day. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

What Produced Such Huge Gains for Facebook's Mobile Growth?

infographic-q2-2015 Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Comments

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

pandora-logo-two Jul 27, 2015 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience. Comments

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