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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

Melanie White

Apr 25, 2013 - ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns. Comments

Matt Kapko

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

facebook-brand Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments

James Dohnert

VivaKi Study Highlights Best Ad Models for Tablets

vivaki-tablets Apr 4, 2013 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Comments

Thom Craver

#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Joel Lunenfeld Mar 28, 2013 - Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Comments

Jennifer Wong

#SESNY: Mobile Marketing: Connecting With Your Audience on the Move

mobile-marketing-ses-new-york-2013 Mar 28, 2013 - How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Comments

James Dohnert

Native Video Ads More Effective Than Pre-Roll Ads

mobile-video Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

James Dohnert

Note-Taking App Google Keep Receives Official Unveiling

google logo search engine seo Mar 21, 2013 - Google's latest offering aims to compete with Evernote. Comments

Dan Worth

YouTube Hits One Billion Monthly Users

youtube-logo Mar 21, 2013 - Google touts success of video service. Comments

Lisa Lacy

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

friskies-games-for-cats Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments

Lisa Lacy

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

samsung-galaxy-s4-launch Mar 18, 2013 - Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Comments

Melanie White

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

albumatic Mar 15, 2013 - The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Comments

Matt Kapko

'Opportunistic' Mobile Ad Buying Surges on Apps

smartphone-apps Apr 19, 2013 - App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange. Comments

Melanie White

IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google

mobile-checkout Apr 18, 2013 - If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google. Comments

Matt Kapko

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Susan Kuchinskas

Should Marketers Fear the Cookie Apocalypse?

computer-cookies-web Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

Susan Kuchinskas

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

technology vortex Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for... Comments

Greg Jarboe

How Orabrush Harnessed the Power of Video Marketing

orapup Apr 10, 2013 - What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. Comments

Susan Kuchinskas

Adobe Primetime Offers Modular TV Tools

adobe-primetime-components Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments

James Dohnert

Online Video Has a Completion Rate of Almost 50%

online-video Apr 9, 2013 - Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Comments

Matt Kapko

VIDEO: Live Demo With Facebook Home

facebookhomedemo Apr 8, 2013 - ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks... Comments

Melanie White

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

native-ses Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

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