Marketing News & Expert Advice
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Publishing
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
CEO talks about ads, innovation, and Facebook.
Glam Exec: Mobile Ad Sales Growing Fastest
In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV.
ClickZ Promotes Kate Kaye, Christopher Heine
Journalists named to new roles covering digital marketing and advertising.
NYC Magazine's Digital Makeover Includes Deals
Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.
BabyCenter CEO Tina Sharkey Resigns
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
Dogster Revamp Brings a Magazine's Design Ethic
Publisher Say Media is big on clean page designs, where ads and content commingle.
Salesforce Tries Content Management With Site.com
Unveils web publishing platform.
SXSW Video: Cheezburger CEO Talks Monetization
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Nielsen Report: Blogs Still on the Rise
Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally.
Cosmopolitan Latest Mag to Hit 100K Digital Subs
The Economist and National Geographic surpassed the milestone in 2011.
For Newspapers, Uneven Progress Toward Digital Profits
For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study
BuzzFeed Breathes Life Into the Sponsored Post
Site embraces advertiser content, rejects IAB standard ads.
Adobe Offers New Tool for Online Video Advertising
Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad.
News Sites Lag Facebook, Google in Ad Targeting
Pew Research Center also identifies other missed revenue opportunities for news sites.
David Kenny, Restless Soul, Joins Weather Channel as CEO
Former chief of Digitas and Akamai to run cross-channel media giant.
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