Marketing News & Expert Advice
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Publishing
Should Marketers Fear the Cookie Apocalypse?
Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
May 22, 2012 -
CEO talks about ads, innovation, and Facebook.
Comments
Glam Exec: Mobile Ad Sales Growing Fastest
Apr 26, 2012 - In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV. Comments
ClickZ Promotes Kate Kaye, Christopher Heine
Apr 12, 2012 -
Journalists named to new roles covering digital marketing and advertising.
Comments
NYC Magazine's Digital Makeover Includes Deals
Apr 10, 2012 -
Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.
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BabyCenter CEO Tina Sharkey Resigns
Mar 28, 2012 -
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
Comments
Dogster Revamp Brings a Magazine's Design Ethic
Mar 19, 2012 -
Publisher Say Media is big on clean page designs, where ads and content commingle.
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Salesforce Tries Content Management With Site.com
Mar 16, 2012 -
Unveils web publishing platform.
Comments
SXSW Video: Cheezburger CEO Talks Monetization
Mar 13, 2012 -
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Comments
Nielsen Report: Blogs Still on the Rise
Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments
Cosmopolitan Latest Mag to Hit 100K Digital Subs
Mar 7, 2012 -
The Economist and National Geographic surpassed the milestone in 2011.
Comments
Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace
Apr 10, 2013 -
AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for...
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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
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Yahoo Google Ad Deal Good for Market, Participants Say
Feb 7, 2013 -
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
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Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego
Dec 12, 2012 -
U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center.
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Evolve Media Launches Native Advertising Product
Dec 12, 2012 -
Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience.
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Coca-Cola Relaunches Website as Socially Enabled Digital Platform
Nov 23, 2012 -
The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website.
Comments
Salesforce Expands Marketing Cloud Capabilities
Oct 22, 2012 -
Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features.
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Big Data Drives Ad-Supported Internet Job Growth
Oct 1, 2012 -
The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million.
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Newspapers Join to Create Digital Circulars on Steroids
Sep 25, 2012 -
Advance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspaper circulars.
Comments
How Runner's World Raced to 300K Twitter Followers
May 29, 2012 -
Magazine achieved impressive organic growth with three tactics.
Comments
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