Publishing

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Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

Oct 22, 2014 - Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks. Comments

BitTorrent Seeks to Revamp Its Image With Bundle

bittorrent-bundle Sep 25, 2014 - BitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new publishing platform. Comments

TotallyHer Launches as Native-Only Site for Brands

totallyher Sep 11, 2014 - Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery. Comments

inPowered Makes Adicles Platform Free

inpowered-on-facebook Mar 4, 2014 - inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-party articles into ads is more credible, the company says. Comments

LinkedIn Expands Business Blogging Platform

linkedin-logo Feb 24, 2014 - If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all users, so that anyone with an account can share their original writing within their networks. Comments

Google Empowers Publishers with AdSense Direct

Google AdSense Logo Jan 23, 2014 - Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Comments

How Much Does Transparency Matter in Native Advertising?

native-ads Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments

Happy Holidays from ClickZ!

christmas-xmas Dec 24, 2013 - As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you all the very best over the holidays and for the coming New Year. Comments

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

FTC Logo Dec 3, 2013 - The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Comments

Facebook's Video Audience Bigger Than TV, According to Nielsen

facebook-homepage Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

walmart-live-better Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Digitas Reflects on Dual Media Partnership for Sprint at E3

e3-partner-content Jun 26, 2013 - Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page. Comments

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

martin-clark Jun 20, 2013 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site. Comments

Should Marketers Fear the Cookie Apocalypse?

computer-cookies-web Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

technology vortex Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for... Comments

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

native-ses Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

Yahoo Google Ad Deal Good for Market, Participants Say

5-yahoo-google2000 Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. Comments

Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

UTs Dec 12, 2012 - U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center. Comments

Evolve Media Launches Native Advertising Product

hollywood-bed-conversation-social-syndi-product-craveonline-r01-3 Dec 12, 2012 - Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Comments

Coca-Cola Relaunches Website as Socially Enabled Digital Platform

coca-cola-journey Nov 23, 2012 - The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Comments

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

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