Publishing

runner-s-world

How Runner's World Raced to 300K Twitter Followers

May 29, 2012 - Magazine achieved impressive organic growth with three tactics. Comments

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

tim-armstrong-at-tcdisrupt May 22, 2012 - CEO talks about ads, innovation, and Facebook. Comments

Glam Exec: Mobile Ad Sales Growing Fastest

Apr 26, 2012 - In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV. Comments

ClickZ Promotes Kate Kaye, Christopher Heine

clickz-square-logo Apr 12, 2012 - Journalists named to new roles covering digital marketing and advertising. Comments

NYC Magazine's Digital Makeover Includes Deals

time-out-ny Apr 10, 2012 - Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Comments

BabyCenter CEO Tina Sharkey Resigns

tina-sharkey-jpg Mar 28, 2012 - Johnson & Johnson demonstrated that a CPG company can be a successful publisher. Comments

Dogster Revamp Brings a Magazine's Design Ethic

dogster Mar 19, 2012 - Publisher Say Media is big on clean page designs, where ads and content commingle. Comments

Salesforce Tries Content Management With Site.com

Salesforce.com logo Mar 16, 2012 - Unveils web publishing platform. Comments

SXSW Video: Cheezburger CEO Talks Monetization

lolcats-benhuh-cheezburger Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments

Nielsen Report: Blogs Still on the Rise

Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments

Cosmopolitan Latest Mag to Hit 100K Digital Subs

cosmo-ipad Mar 7, 2012 - The Economist and National Geographic surpassed the milestone in 2011. Comments

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

BuzzFeed Breathes Life Into the Sponsored Post

buzzfeed-homepage Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

Adobe Offers New Tool for Online Video Advertising

Feb 27, 2012 - Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Comments

News Sites Lag Facebook, Google in Ad Targeting

Feb 14, 2012 - Pew Research Center also identifies other missed revenue opportunities for news sites. Comments

David Kenny, Restless Soul, Joins Weather Channel as CEO

davidkenny Jan 24, 2012 - Former chief of Digitas and Akamai to run cross-channel media giant. Comments

New York Times Digital Chief Nisenholtz to Retire

nisenholtz-190 Nov 7, 2011 - Nisenholtz helped give the Times its reputation for digital innovation. Comments

Retailers Build Out Lifestyle Content

gilt-taste Nov 7, 2011 - One longtime men's magazine strikes back, joining forces with JC Penney. Comments

Mashable, ClickZ Team up on Content Syndication, Social Sharing

Nov 4, 2011 - Mashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools. Comments

NYC Magazine Touts Foursquare Kings

Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments

75,000 Fans Unlock Gap Discount with GetGlue and EW.com

getglue-ew-gap Sep 29, 2011 - Gap rewards shoppers getting fashion inspiration from fall TV characters. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

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