Publishing

UTs

Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

Dec 12, 2012 - U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center. Comments

Evolve Media Launches Native Advertising Product

hollywood-bed-conversation-social-syndi-product-craveonline-r01-3 Dec 12, 2012 - Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Comments

Coca-Cola Relaunches Website as Socially Enabled Digital Platform

coca-cola-journey Nov 23, 2012 - The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Comments

Rdio Provides Musical Reactions in BuzzFeed Campaign

buzzfeed-rdio-music-reax Oct 26, 2012 - BuzzFeed, provider of highly integrated and branded content for sponsors, launches a streaming music campaign. Comments

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

Big Data Drives Ad-Supported Internet Job Growth

database Oct 1, 2012 - The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Comments

Newspapers Join to Create Digital Circulars on Steroids

ipad-prototype-screenshot Sep 25, 2012 - Advance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspaper circulars. Comments

How Runner's World Raced to 300K Twitter Followers

runner-s-world May 29, 2012 - Magazine achieved impressive organic growth with three tactics. Comments

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

tim-armstrong-at-tcdisrupt May 22, 2012 - CEO talks about ads, innovation, and Facebook. Comments

Glam Exec: Mobile Ad Sales Growing Fastest

Apr 26, 2012 - In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV. Comments

ClickZ Promotes Kate Kaye, Christopher Heine

clickz-square-logo Apr 12, 2012 - Journalists named to new roles covering digital marketing and advertising. Comments

NYC Magazine's Digital Makeover Includes Deals

time-out-ny Apr 10, 2012 - Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Comments

BabyCenter CEO Tina Sharkey Resigns

tina-sharkey-jpg Mar 28, 2012 - Johnson & Johnson demonstrated that a CPG company can be a successful publisher. Comments

Dogster Revamp Brings a Magazine's Design Ethic

dogster Mar 19, 2012 - Publisher Say Media is big on clean page designs, where ads and content commingle. Comments

Salesforce Tries Content Management With Site.com

Salesforce.com logo Mar 16, 2012 - Unveils web publishing platform. Comments

SXSW Video: Cheezburger CEO Talks Monetization

lolcats-benhuh-cheezburger Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments

Nielsen Report: Blogs Still on the Rise

Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments

Cosmopolitan Latest Mag to Hit 100K Digital Subs

cosmo-ipad Mar 7, 2012 - The Economist and National Geographic surpassed the milestone in 2011. Comments

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

BuzzFeed Breathes Life Into the Sponsored Post

buzzfeed-homepage Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

Adobe Offers New Tool for Online Video Advertising

Feb 27, 2012 - Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Comments

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