Marketing News & Expert Advice
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Publishing
For Newspapers, Uneven Progress Toward Digital Profits
Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments
Amex Launches Flipboard Campaign in New Yorker
Jul 25, 2011 -
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
Comments
A Year After Hearst Buy, ICrossing Opens Branded Content Arm
Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments
AOL Trade Media Project Aims for Social Content Sharing
May 16, 2011 -
AOL Energy asks readers to connect their LinkedIn accounts to the site.
Comments
Clorox Sponsors First 'DailyBuzz' Site from Federated Media
May 4, 2011 -
Series of new sites will curate content on specific topics with a variety of brands attached.
Comments
EA's New Media Sales Head to Focus on Cross-Platform
Apr 29, 2011 -
Video game publisher hopes to integrate brands in its gaming properties.
Comments
About.com Looks for Brand Amigos With 'En Español'
Apr 9, 2011 - Publisher introduces ad-supported Spanish-language site. Comments
Gannett Names New Chief to Front Digital Push
Mar 16, 2011 -
ShortTail media founder and former CNN.com VP David Payne joins as chief digital officer.
Comments
Two Acquisitions Alter Dynamics Among Web TV Guides
Mar 8, 2011 - Independence versus network affiliation is suddenly a cause for bragging rights. Comments
HuffPo Ad Sales Dynamo Leaves With AOL Acquisition
Feb 7, 2011 -
The executive steering The Huffington Post's successful ad revenue ship – Greg Coleman - will leave as it begins its integration with AOL.
Comments
Wunderground Challenges Weather.com With Relaunch
Feb 2, 2011 - Site's 12-person direct-sales team is supported by Dapper, which helps geotarget ads based on local weather. Comments
BuzzFeed Breathes Life Into the Sponsored Post
Mar 5, 2012 -
Site embraces advertiser content, rejects IAB standard ads.
Comments
Adobe Offers New Tool for Online Video Advertising
Feb 27, 2012 - Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Comments
News Sites Lag Facebook, Google in Ad Targeting
Feb 14, 2012 - Pew Research Center also identifies other missed revenue opportunities for news sites. Comments
David Kenny, Restless Soul, Joins Weather Channel as CEO
Jan 24, 2012 -
Former chief of Digitas and Akamai to run cross-channel media giant.
Comments
New York Times Digital Chief Nisenholtz to Retire
Nov 7, 2011 -
Nisenholtz helped give the Times its reputation for digital innovation.
Comments
Retailers Build Out Lifestyle Content
Nov 7, 2011 -
One longtime men's magazine strikes back, joining forces with JC Penney.
Comments
Mashable, ClickZ Team up on Content Syndication, Social Sharing
Nov 4, 2011 - Mashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools. Comments
NYC Magazine Touts Foursquare Kings
Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments
75,000 Fans Unlock Gap Discount with GetGlue and EW.com
Sep 29, 2011 -
Gap rewards shoppers getting fashion inspiration from fall TV characters.
Comments
ClickZ Wins 2 National Business Media Awards
Aug 4, 2011 - ClickZ News, Politics & Advocacy sections score Azbee Awards of Excellence. Comments
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