Marketing News & Expert Advice
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Video
Victoria's Secret Digital Effort Includes DJ Mixes
Lingerie brand runs campaign via Thefuture.fm.
Obama and Democrats Spent $21 Million on Web Ads So Far
Original ClickZ analysis: GOP spent less than half on digital ads through March.
Agencies Lukewarm on 2012 NewFronts
Will people watch and advertisers buy in?
Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]
Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove.
Pop Chips' Brown-Faced 'Raj' Still Live Via Social
Ashton Kutcher-played character drew racism charges on Twitter yesterday.
Pantene, Starbucks Sponsor Video Content With an Edge
At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands.
Amex Aims for Jack White Cred on Twitter, YouTube
Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman.
Google AdWords for Video Improves YouTube Targeting
Aims to bring analytical power of paid search to video content.
Xerox CMO Not Sold on Twitter and Pinterest
Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.
Microsoft Weighs Ad Options for Skype
At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement.
Hulu: Advertisers Pay Only When 100% of Ad Is Streamed
Online video service subscriptions also reach 2 million.
AOL Adopts Nielsen GRP for Video Ads
AOL advertisers will only pay for percentage of target audience actually hit.
Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Launch campaign for Ford Focus Electric is entirely digital.
Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Video-centric Beijing brand sells online only.
Digitas Study: Web Video Drives Brand Interest
Digitas-Harris survey examines how consumers react to brand mentions in online videos.
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