Marketing News & Expert Advice
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Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 - Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point... Comments
Adobe Primetime Offers Modular TV Tools
Apr 10, 2013 -
Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers.
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Online Video Has a Completion Rate of Almost 50%
Apr 9, 2013 -
Online video offers an over 47 percent completion rate, according to a recent study by Celtra.
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Native Video Ads More Effective Than Pre-Roll Ads
Mar 25, 2013 -
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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YouTube Hits One Billion Monthly Users
Mar 21, 2013 -
Google touts success of video service.
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1.5 Billion People Will Watch Video Online by 2016
Feb 27, 2013 -
Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.
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Web-fomercials Move Product for Ball Home Canning
Feb 11, 2013 -
TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double...
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AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
Feb 4, 2013 -
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it.
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Machinima and Ultra Music Form Partnership to Boost Engagement
Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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Ooyala Lets ESPN Embed Video in Tweets
Jan 25, 2013 -
Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips...
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HubSpot Integrates Vidyard for Video Impact Assessment
Jan 23, 2013 -
HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to analyze how customers respond to their videos.
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Old Spice Takes Over YouTube in Viral Marketing Push
May 14, 2013 -
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
May 10, 2013 -
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.
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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
May 8, 2013 -
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
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YouTube Adds Email Notifications for Greater Privacy
May 7, 2013 -
YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user.
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Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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6 Billion Hours of Video Watched on YouTube Each Month
May 6, 2013 -
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
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Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 -
The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.
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The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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How Orabrush Harnessed the Power of Video Marketing
Apr 10, 2013 -
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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