How a Blasé Approach Helped Swedish Fish Reach Gen Z

Sep 30, 2015 - Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the typical planning, instead creating quick, cheap video content, just to see how it resonated. Comments

Using Facebook and YouTube to Bring Your Video Content to Life

mobile-video-image Sep 30, 2015 - Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform should you prioritize for what content? Find out the answers. Comments

Facebook Wants to Complement TV with New Ad Metric

tv-image Sep 28, 2015 - Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them. Comments

Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

facebook-video-image Sep 15, 2015 - In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Comments

Hulu to Test Programmatic with Facebook and Oracle

hulu-image Aug 27, 2015 - Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Comments

American Girl Creates COPPA-Compliant Engagement Around Video Campaign

shutterstock-76737628 Aug 11, 2015 - Creating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approved campaign using crowd sourced video. Comments

Advertisers Should Think Vertically In the Age of Mobile Video

shutterstock-261082877 Aug 10, 2015 - Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend seriously or be left behind. Comments

What Produced Such Huge Gains for Facebook's Mobile Growth?

infographic-q2-2015 Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Comments

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

David Jones Mixes Fashion With Music in a 100% Digital Push

david-jones-daniel-johns Jul 26, 2015 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video. Comments

AOL Extends Premium Ad Solutions Into Video

new-aol-logo Jul 23, 2015 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Comments

Top 100 Brands Report: Insight into Brand Content on YouTube

youtube-logo Jul 20, 2015 - In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Comments

'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

coca-cola-no-labels-image006 Jul 15, 2015 - Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release in the Middle East in early July. Comments

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

deanie-elsner Jul 8, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Comments

Nike Takes the Women’s World Cup with #NoMaybes

nike-soccer Jul 6, 2015 - Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Comments

Digital Meets TV with Dr. Phil and DailyMail Partnership

interview-phil Jun 30, 2015 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content. Comments

Tecate Tests Targeted Video on Bicultural Audience

tecate-black-eagle-logo Jun 25, 2015 - To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign. Comments

Esurance Finds Authentic In to Same-Sex Marriage Conversation

shutterstock-152124422 Jun 24, 2015 - Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other advocates. Comments

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

candy-image Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

verizon-logo-one Jun 23, 2015 - AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL programmatic ads. Comments

Facebook Video Views Gaining on YouTube [Study]

online-video-advertising Jun 22, 2015 - Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly as many views as YouTube. Comments

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