Video

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Could Facebook's Video Growth Steal YouTube's Limelight?

Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date. Comments

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

toyota-fueled-by-everything-logo Apr 22, 2015 - In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed by Morgan Spurlock. Comments

'Love Has No Labels' Tops YouTube's March Leaderboard

digital-award Apr 14, 2015 - The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect." Comments

YouTube Stars Are Not Themselves When They're Hungry

snickers Apr 10, 2015 - For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that they can't perform as well when they're hungry. Comments

YouTube Celebrates 5 Years of TrueView Ads

youtube-logo Apr 8, 2015 - YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Comments

Twitter Debuts Periscope to Rival Meerkat

twitter-logo Mar 26, 2015 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win the video space? Comments

YouTube Video Series Shows Branded Content's Success

YouTube is the world's largest video-sharing website Mar 16, 2015 - After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-the-scenes series about creating compelling video content. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)

matt-van-dalsem-blackrock Mar 11, 2015 - In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

matt-van-dalsem-blackrock Mar 9, 2015 - In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more. Comments

How Digital Marketers Can Win an Academy Award at the Oscars

oscars-2015 Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

How Should YouTube Celebrate Its 10th Birthday This Coming May?

Cupcake with birthday candles Feb 17, 2015 - The Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should the company mark 10 successful years in business? Comments

Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign

shutterstock-245244253 Feb 13, 2015 - Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to "Put Their Hearts to Paper." Comments

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

pizzahut-australia-promotion-image Feb 9, 2015 - Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. Comments

Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015

facebook-mobile-blue Feb 9, 2015 - Super Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Comments

Instagram Adds Video Looping to Rival Vine

instagram-mobile Feb 4, 2015 - Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Comments

Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

ad-blitz-youtube-halftime Jan 30, 2015 - During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

YouTube Takes on NBC With Own Super Bowl Halftime Show

YouTube is the world's largest video-sharing website Jan 21, 2015 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz? Comments

Are Super Bowl Ads Worth the Price? Newcastle Says No

newcastle-super-bowl-aubrey-plaza Jan 14, 2015 - Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend. Comments

Facebook Acquires QuickFire Networks to Boost Video Delivery

Facebook buys QuickFire Networks in an undisclosed deal Jan 9, 2015 - Facebook strengthens is video marketing capabilities with the addition of yet another custom technology platform. Comments

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