Video

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Marketers Must Combine TV and Digital Video Advertising – But How?

Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

Google Unveils Premium Programmatic Video Marketplace

googlevideo Jun 5, 2014 - The tech giant has released its own programmatic ad exchange for video ads. Comments

Yahoo to Launch Yet Another YouTube Alternative?

Yahoo May 30, 2014 - Can Yahoo really launch a viable competitor to Google's YouTube? Comments

How Can Brands Fight Online Video Fraud?

shutterstock-132959744 May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

comScore’s Online Video Rankings for April Hold Steady

video-shutterstock-92000435 May 27, 2014 - In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Comments

If YouTube Acquires Twitch, Will Digital Marketers Benefit?

YouTube is the world's largest video-sharing website May 22, 2014 - How will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Comments

Speed of Social Video Sharing Nearly Doubles in Past Year

video-shutterstock-92000435 May 21, 2014 - New figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Comments

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

yahoo-newfront-2014-in-nyc May 7, 2014 - The new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased global access. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

How to Add a 3-Second Bumper to All of Your YouTube Videos

YouTube is the world's largest video-sharing website May 6, 2014 - Now, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Comments

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

youtoube-all-three May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them. Comments

AOL Reveals 16 Original Programs at the NewFronts

aol-on Apr 29, 2014 - AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-comparable audience measurement across all of its new series. Comments

Original Digital Video Programming to Be as Important as TV [Study]

online-video-1 Apr 29, 2014 - A new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertising. Comments

AOL and Microsoft Team Up to Offer Premium Content

aol-logo-eraser-red1 Apr 25, 2014 - Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Comments

Netflix Moves to Content Marketing, but is it Marketing Content?

netflix-logo Apr 25, 2014 - As the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Comments

AOL Strikes Premium Motion Picture Deal With Miramax

aol-logo-eraser-red Apr 24, 2014 - A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities... Comments

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18, 2014 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider. Comments

Mitsubishi Plays Emotive Card in #FirstRide Videos

mitsubishi-first-ride Apr 17, 2014 - The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series. Comments

Smirnoff’s "The Party" Video Series Showcases Accessibility

smirnoff-party Apr 16, 2014 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. Comments

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