Esurance Finds Authentic In to Same-Sex Marriage Conversation

Jun 24, 2015 - Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other advocates. Comments

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

candy-image Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

verizon-logo-one Jun 23, 2015 - AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL programmatic ads. Comments

Facebook Video Views Gaining on YouTube [Study]

online-video-advertising Jun 22, 2015 - Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly as many views as YouTube. Comments

YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads

youtube-logo Jun 18, 2015 - Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Comments

Australia's Holden Partners With Periscope for Rugby Tweetcheers

holden-tweetcheer Jun 17, 2015 - Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia. Comments

Brands' Video Ads Focus on Fathers

fathers-day-2015 Jun 17, 2015 - Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in time for Father's Day. Comments

Twitter Follows Facebook With Autoplay Videos in Timeline

Twitter Logo Jun 16, 2015 - Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off. Comments

YouTube Moves Back Into Gaming With Twitch Replica

youtube2 Jun 15, 2015 - YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Comments

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9, 2015 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Comments

Keurig and Hugh Jackman Simplify Complicated Campaign With Social

hugh-jackman-keurig-cup-half-full Jun 9, 2015 - Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Comments

Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

Adobe Flash Player logo Jun 5, 2015 - Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence many auto play ads. Comments

YouTube’s First Decade: The Top Ads and the Trends That Define Them

youtube-logo Jun 3, 2015 - YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Comments's Silent Ads Poke Fun at Facebook's Rules

hotelsdotcom Jun 3, 2015 - Clever new ads from feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos. Comments

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

david-edelman May 29, 2015 - McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. Comments

Delta's New Safety Video Stars The Entire Internet

delta May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month. Comments

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

david-edelman-mckinsey May 21, 2015 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared his thoughts on how digital is changing brands' marketing approach to the consumer experience. ... Comments

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

monika-zurich May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich. Comments

Hyundai Tops YouTube's April Leaderboard

youtube-logo May 8, 2015 - The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nike, Dove, and BMW. Comments

Avis and TOMS Form Unlikely Partnership for 'What Drives You'

new-avis-logo May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create long-lasting brand engagement. Comments

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.