Video

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Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

Jun 5, 2015 - Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence many auto play ads. Comments

YouTube’s First Decade: The Top Ads and the Trends That Define Them

youtube-logo Jun 3, 2015 - YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Comments

Hotels.com's Silent Ads Poke Fun at Facebook's Rules

hotelsdotcom Jun 3, 2015 - Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos. Comments

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

david-edelman May 29, 2015 - McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. Comments

Delta's New Safety Video Stars The Entire Internet

delta May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month. Comments

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

david-edelman-mckinsey May 21, 2015 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared his thoughts on how digital is changing brands' marketing approach to the consumer experience. ... Comments

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

monika-zurich May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich. Comments

Hyundai Tops YouTube's April Leaderboard

youtube-logo May 8, 2015 - The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nike, Dove, and BMW. Comments

Avis and TOMS Form Unlikely Partnership for 'What Drives You'

new-avis-logo May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create long-lasting brand engagement. Comments

YouTube's Mobile Growth Reaches 80 Percent

youtube2 May 1, 2015 - YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Comments

Brands to Spend More on Original Digital Video But Worry About Its ROI

videoproduction May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face. Comments

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

YouTube logo May 1, 2015 - In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly, with animals. Comments

Yahoo Beefs Up Digital Content With New Video Channels

yahoo-logo-purple-1 Apr 30, 2015 - After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to other original programming. Comments

AOL Intersects New Video Offerings With Programmatic

new-aol-logo Apr 30, 2015 - At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform. Comments

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

execs-jj-huluupfront2015 Apr 29, 2015 - The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content. Comments

BuzzFeed Unveils Two New Ad Products at NewFronts

buzzfeed-logo Apr 29, 2015 - At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform to show how videos perform over time. Comments

Could Facebook's Video Growth Steal YouTube's Limelight?

facebook-f-2013 Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date. Comments

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

toyota-fueled-by-everything-logo Apr 22, 2015 - In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed by Morgan Spurlock. Comments

'Love Has No Labels' Tops YouTube's March Leaderboard

digital-award Apr 14, 2015 - The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect." Comments

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