Marketing News & Expert Advice
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Mobile
Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.
AdTruth Wants to Be Standard for Mobile Tracking
The company held workgroup meetings with agencies, ad tech firms and developers.
Facebook Buys Social Gifting Mobile App
Karma is its fifth mobile-based acquisition of the year.
50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.
Adobe Tool Eases iPhone Content, Social Sharing
Condé Nast and Wenner Media have tested.
Facebook Could Shift Mobile Apps Landscape
New app center should dramatically lift consumer downloads, mobile players say.
Financial Mobile Ad Spend Up 314%
Millennial Media study: insurance brands led the way.
Pandora's Ad Sales Go Mobile, Like Its Users
Why the digital radio firm saw a 300 percent increase in mobile ad sales.
AKQA Reels In Verizon Wireless Digital Account
AKQA beat out Moxie, R/GA, SapientNitro, and others.
Trulia Launches Mobile Ads for Real Estate Agents
Agents can buy Zip code-targeted placements in its mobile app and website.
McDonald's and Capital One Test Cox Mobile Ads
Local media firm launches division with three dedicated mobile salespeople.
Spil Games Talks Lego and 'Despicable Me' Ads [Video]
CMO drops by ClickZ's office to discuss how brands integrate into games.
Big Brands Tap Facebook Data For Local Gift Cards
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
Glam Exec: Mobile Ad Sales Growing Fastest
In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV.
Kraft Mobile App Downloads Triple Since Dropping Fee
CPG exec dishes on mobile strategy and Shopkick.
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