Marketing News & Expert Advice
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Mobile Marketing
Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.
Financial Mobile Ad Spend Up 314%
Millennial Media study: insurance brands led the way.
Pandora's Ad Sales Go Mobile, Like Its Users
Why the digital radio firm saw a 300 percent increase in mobile ad sales.
AKQA Reels In Verizon Wireless Digital Account
AKQA beat out Moxie, R/GA, SapientNitro, and others.
Trulia Launches Mobile Ads for Real Estate Agents
Agents can buy Zip code-targeted placements in its mobile app and website.
McDonald's and Capital One Test Cox Mobile Ads
Local media firm launches division with three dedicated mobile salespeople.
Big Brands Tap Facebook Data For Local Gift Cards
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
Glam Exec: Mobile Ad Sales Growing Fastest
In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV.
Kraft Mobile App Downloads Triple Since Dropping Fee
CPG exec dishes on mobile strategy and Shopkick.
Mobile Shopping Co Bee Media Buys Location Tech Firm
Round up: Bee Media Buys Adcentricity; Moat gets investment.
Nielsen: Most Black Americans 'OK' With Mobile Ads
Survey also shows preferences for multimedia ads.
Mobile Hispanics Shop Socially
Nearly 70 percent of Hispanic smartphone users shop with companions.
Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Samsung AdHub signals desire among device manufacturers to snag digital content revenue.
TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
System lets them consumers set mobile tracking preferences.
How 'Mad Men' Measures Up on GetGlue
An AMC sister show beat ad world fave by 3X for check-ins.
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