Campaign '08

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Campaign 2012:
The Video Election
ClickZ's regularly-updated collection of produced web videos from the 2012 Presidential campaigns, national party organizations, advocacy groups, and likely candidates.

Connecticut Dem Uses Web Ads for Persuasion Push

Rather than simply go after signups and donations, Connecticut gubernatorial hopeful Dan Malloy has used Web ads to educate and persuade voters.

Kate Kaye | November 1, 2010

Google, Facebook Present as Maryland Passes New Political Advertising Law

Representatives from Google, Yahoo, Facebook, and AOL descended on a Maryland State Board of Elections meeting on rules governing social media and online ads by political campaigns.

Kate Kaye | June 4, 2010

Google Grabbed Most of Obama's $16 Million in 2008

The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's.

Kate Kaye | January 6, 2009

McCain and Obama Used Web to Persuade in Final Weeks

Women were a target of display ads in the last two months of the election season.

Kate Kaye | December 1, 2008

McCain Camp Spent Fraction of Obama's Online Ad Budget

The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads.

Kate Kaye | November 17, 2008

Over Long Campaign, Obama Videos Drew Nearly a Billion Views

Obama outpaced McCain in video uploads and views, says divinity Metrics.

Fred Aun | November 7, 2008

Obama's Online Ad Spend Approached $8 Million

The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.

Kate Kaye | November 6, 2008

Undecided: What Was Digital's Impact on the Election?

Speakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections.

| November 5, 2008

Web Ads Mattered More than Ever in '08 Election

The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its significance to political campaigns.

Kate Kaye | November 4, 2008

Kerry PAC Asks for Google Ad Cash to Battle for Obama

The Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama.

Kate Kaye | October 28, 2008

Al Franken Bears Brunt of Republican Web Attacks

The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate races.

Kate Kaye | October 23, 2008

AARP Video Puts Individual Voters On The Ballot

Election-themed video is part of organization's Divided We Fail effort.

Virginia Citrano | October 23, 2008

Online Political Ad Spending Forecast Lowered

Borrell Associates reduced expectations for all political ad spending this election, but foresees an uptick for Web ad expenditures in coming elections.

Kate Kaye | October 22, 2008

Local Candidates Went Beyond Fundraising in Summer Web Ads

This summer, when local campaigns were getting underway, candidates for Senate on down to County Property Appraiser used Web ads to familiarize citizens with their names and stances on the issues.

Kate Kaye | October 20, 2008