Marketing News & Expert Advice
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Yahoo Woos Small Biz with Marketing Dashboard
New service provides consolidated view of marketing results and reputation.
Google AdWords for Video Improves YouTube Targeting
Aims to bring analytical power of paid search to video content.
Google CEO Douses Acquisition Talk
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again.
Spending on Digital Ads Fell Sharply in Q4
Search and display investments both fell about 6 percent.
Subway Taps MediaCom for U.S. Digital Ad Spending
Subway's 2011 investment in Internet ads was $12.7 million, per Kantar.
New Yahoo CEO Focuses on Display After Q4 Sales Dip
Overall revenue dropped 13 percent, the Internet giant said.
BBC: Google Accepted Ads for Illegal Products
Ads pitched London 2012 Olympic tickets and fake ID cards.
Kantar: Display Ad Gains Are Offset by Plunging Search Market
Insurance, legal, and medical services firms slashed their search spend this year, researcher says.
Google+ Pages Add Support for Multiple Managers
Up to 50 managers for a page will be permitted.
Adobe to Buy Efficient Frontier
For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google.
Black Friday E-Commerce by the Numbers
Mobile contributed to a big year-over-year increase in consumer spending activity.
GroupM Laments Google Search Ad Change
Agency worries a search ad change could be bad for brands.
Marketer Contends Google+ Brand Pages Lack Verification Process
Will the real [fill in the blank] come forward?
Google.com Becomes a Home For House Ads
Leverages big homepage traffic to promote "Search Stories."
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