Marketing News & Expert Advice
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Search Marketing
Yahoo Unveils New Search Tool
Tool is designed for improved iPad, iPhone, and Web search.
Yahoo Woos Small Biz with Marketing Dashboard
New service provides consolidated view of marketing results and reputation.
New Yahoo CEO Focuses on Display After Q4 Sales Dip
Overall revenue dropped 13 percent, the Internet giant said.
Adobe to Buy Efficient Frontier
For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google.
GroupM Laments Google Search Ad Change
Agency worries a search ad change could be bad for brands.
Google.com Becomes a Home For House Ads
Leverages big homepage traffic to promote "Search Stories."
Google Expects $2.5 Billion in Mobile Ad Revenue This Year
Growth is led by mobile search activity.
Sting Operation Led to Google's $500M Pharma Ad Settlement with DOJ
Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case.
What .Soda and Other New TLDs Could Mean for Search
Implications of new top level domains for natural search and SEO.
Baidu Revenues Leap 78 Percent in Q2
Chinese search leader sees dramatic ad growth.
Google Rolls out +1 Buttons in Ads
Hopes tool will boost quality of AdWords traffic.
Report: Google to Settle With DOJ Over Illegal Pharma Ads
Company has set aside $500 million for a possible DOJ settlement.
Performics Subsumes Sister Agency Offices
ZedMedia is rebranded in 14 markets, part of a two-year expansion of Performics.
Google China Approval Could Restore Confidence Among Search Marketers
But the search advertising company awaits approval from another government agency in a decision that affects local and mobile ads.
It's Earth Day! Won't You Buy Some Tiki Torches?
Mega-retailers are aggressively capitalizing on Earth Day awareness to drive attention to water saving hardware, recycled glassware, and other ostensibly green products
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