SEO

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#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

patrickogilvy Mar 27, 2014 - Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch the video to find out more. Comments

C3NY: SEO Not Dead, Just Evolving

SEO Sep 20, 2013 - Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week. Comments

Breaking Down Silos Key to Converged Media in Marketing

Impact of Converged Media SES San Francisco Keynote Panel Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

seo-analytics Sep 13, 2013 - SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds. Comments

2013 Search Ranking Factors Survey Results From Moz

Google Overall Algorithm Jul 12, 2013 - Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider. Comments

Reality Check: Google Isn't 'Killing' Organic Search

google-auto-mechanic-13-percent-organic-search Jul 11, 2013 - A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here's the rest of the story. Comments

Travelocity Sees 67% Boost in SEO

seo-analytics Apr 9, 2013 - Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors. Comments

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

lee-odden-ses-london Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas. Comments

Google+ Strengthens Social Position With 9,400 Percent Growth

google Feb 11, 2013 - Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge. Comments

Rio SEO Launches Social Media Marketing Suite

rio-seo-social-media-suite Jan 29, 2013 - Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Comments

How Adobe Uses Search Data to Drive Cross-Channel Sales

davidlloyd-adobe Sep 13, 2012 - Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Comments

Brands Anticipate Top-Level Domain Shakeout

Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

tourismireland1 Jul 20, 2012 - A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Comments

Google+ Pages Add Support for Multiple Managers

Dec 19, 2011 - Up to 50 managers for a page will be permitted. Comments

Marketer Contends Google+ Brand Pages Lack Verification Process

Nov 9, 2011 - Will the real [fill in the blank] come forward? Comments

What .Soda and Other New TLDs Could Mean for Search

icann98 Aug 24, 2011 - Implications of new top level domains for natural search and SEO. Comments

Baidu-Bing Alliance: Implications for Search Advertisers

Jul 7, 2011 - Pact between Microsoft and China's largest search player could further erode Google's share in the country. Comments

Brands May Like Exchanges More After Google Algorithm Change

goog-display Feb 25, 2011 - Quality inventory may be easier to come by as sites monetizing low value content are punished. Comments

EU Probes Google over Possible Antitrust Violations

Nov 30, 2010 - European regulators launch a formal investigation in Google's search ad practices. Comments

Yahoo Switches to Bing for Organic Search Results

Aug 25, 2010 - Microsoft's Bing engine now powers all organic search results on Yahoo sites. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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