Marketing News & Expert Advice
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SEO
Travelocity Sees 67% Boost in SEO
Apr 9, 2013 - Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors. Comments
Brands May Like Exchanges More After Google Algorithm Change
Feb 25, 2011 -
Quality inventory may be easier to come by as sites monetizing low value content are punished.
Comments
EU Probes Google over Possible Antitrust Violations
Nov 30, 2010 - European regulators launch a formal investigation in Google's search ad practices. Comments
Yahoo Switches to Bing for Organic Search Results
Aug 25, 2010 - Microsoft's Bing engine now powers all organic search results on Yahoo sites. Comments
Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC
Aug 2, 2010 - Company says alliance is more harmful to competition than proposed 2008 deal. Comments
SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets
Feb 20, 2013 -
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas.
Comments
Google+ Strengthens Social Position With 9,400 Percent Growth
Feb 11, 2013 -
Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge.
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Rio SEO Launches Social Media Marketing Suite
Jan 29, 2013 -
Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.
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How Adobe Uses Search Data to Drive Cross-Channel Sales
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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Brands Anticipate Top-Level Domain Shakeout
Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments
Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Jul 20, 2012 -
A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.
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Google+ Pages Add Support for Multiple Managers
Dec 19, 2011 - Up to 50 managers for a page will be permitted. Comments
Marketer Contends Google+ Brand Pages Lack Verification Process
Nov 9, 2011 - Will the real [fill in the blank] come forward? Comments
What .Soda and Other New TLDs Could Mean for Search
Aug 24, 2011 -
Implications of new top level domains for natural search and SEO.
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Baidu-Bing Alliance: Implications for Search Advertisers
Jul 7, 2011 - Pact between Microsoft and China's largest search player could further erode Google's share in the country. Comments
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