Marketing News & Expert Advice
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Social
Coca-Cola Aims to Connect With Teens on Tumblr
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
Bazaarvoice Nabs Rival PowerReviews for $152M
Two huge e-commerce reviews players consolidate.
Facebook Camera App Won't Have Ads - For Now
Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.
Facebook Premium Ads Get Self-Service Availability
Digital giant opens spigot for its enhanced ad units.
How Data Sealed Facebook and TBS Deal
TV and social media players could help one another attract brand dollars.
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
CEO talks about ads, innovation, and Facebook.
Taco Bell, BK and Others Eat Up Social Currency
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
Barclay Crowdsourced Card Builds User Engagement
Digital-only campaign still producing relatively small impact, however.
Agencies Talk Facebook After the IPO
As stock price dips, industry players assess the future of the social site.
Facebook Buys Social Gifting Mobile App
Karma is its fifth mobile-based acquisition of the year.
Study: Facebook Engagement About More Than Clicks
Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares.
E-commerce May Not Come Soon to Pinterest
A Japanese e-commerce giant led $100M VC investment.
7 Big Facebook Advertising Stories Before the IPO
Facebook has been pushing out new ad products in the hopes of better monetization.
Facebook and Amex Tread on Groupon's Turf
Deals space still looks up for grabs.
J&J Exec Says Brands Need Social Marketing Goals
Global marketing executive discusses challenges and opportunities for $24 billion business.
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