Marketing News & Expert Advice
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Social
Domino's Upcycles Old Logo With Artists on Pinterest
Jun 18, 2013 - The Pinterest campaign features the work of artists who have used branded materials from the pizza chain. Comments
Social Signals Steer Volvo's Entire Marketing Strategy
Jun 5, 2013 -
Volvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might be taking things a bit too far.
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Twitter Rumored to Launch Retargeting for Advertisers
Jun 4, 2013 -
Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising options and other engaging features rolling out, it seems retargeting could be a logical next step.
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Developers Gain Access to Amazon for Social Logins
May 31, 2013 -
Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon.
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Facebook Introduces Verified Badges Four Years After Twitter
May 30, 2013 -
Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago.
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Only 37% of Marketers Think Their Facebook Advertising Is Effective [Study]
May 29, 2013 -
Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI?
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Twitter Lead Generation Cards Let Advertisers Collect Email Addresses
May 28, 2013 -
Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet.
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Social Media a Meh for E-Commerce Traffic
May 23, 2013 -
Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions.
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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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Pinterest Introduces Rich Pins for Better Brand Collaboration
May 22, 2013 -
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
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Top 5 Most Socially Devoted Brands on Twitter [Survey]
May 20, 2013 -
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
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Twitter Offers Free Analytics for All Users
Jun 14, 2013 -
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
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Tweets Worth $20.37 on Average
Jun 13, 2013 -
While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line.
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Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service
Jun 12, 2013 -
New personalised shopping service from Barclaycard could save Britons up to £2,100 per household
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Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
Jun 11, 2013 -
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.
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AT&T Social Campaign Reveals Your Pets' Innermost Secrets
Jun 10, 2013 -
Through a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at home.
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Ben & Jerry's Lets Fans Vote Their City's Flavor
Jun 7, 2013 -
Ben & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flavor.
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Twitter's Vine Comes to Android
Jun 6, 2013 -
Woohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system.
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Indie Site SnagFilms Beta Launches Social Platform
Jun 6, 2013 -
SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends.
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Google Pushes Social Wildfire Into DoubleClick
Jun 6, 2013 -
Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.”
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How to Use Twitter's Vine App
Jun 5, 2013 -
Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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