Home  › Social › Social Commerce

Social Commerce

masterpass

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

Susan Kuchinskas

Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

Susan Kuchinskas

Expedia App Imbues Travel Pix with Emotion

expedia-findyourstory-app-011 Feb 4, 2013 - The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers. Comments

Susan Kuchinskas

Groupon Extends Payments Service as Rivalry Grows

android-phone-with-swiper Jan 15, 2013 - Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012. Comments

Jonathan Allen

Google Launches Zavers Digital Coupon Service

Google Zavers Jan 14, 2013 - Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates. Comments

Melanie White

LivingSocial Appoints Barry Judge as CMO

barryjudge Jan 10, 2013 - Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media... Comments

Christopher Heine

Nutella Says Facebook Ads Outperformed TV

nutella-2 Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments

James Dohnert

Consumers Prefer to Do Business With Social Brands

social-branding Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

Susan Kuchinskas

Pin-Commerce vs. Facebook Gifts

facebookvspinterest Dec 18, 2012 - Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On... Comments

Susan Kuchinskas

Old Navy Says 'Deck the Web'

dtw3 Dec 5, 2012 - At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images. Comments

Lisa Lacy

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

Miranda Miller

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Susan Kuchinskas

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online... Comments

James Dohnert

U.S. Social Ad Revenue to Hit $11 Billion by 2017

bia-kelsey-social-spend Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

Matt Kapko

Twitter Serves Up New Targeting Options for Small Brands

Twitter logo Mar 20, 2013 - While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform. Comments

Matt Kapko

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

facebookvspinterest Mar 11, 2013 - Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger. Comments

Matt Kapko

Twitter Slowly Opens the Gates With Advertising APIs

Twitter logo Feb 21, 2013 - Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Comments

Matt Kapko

Facebook Casts a Wider Targeting Net With Lookalike Audiences

facebookvspinterest Feb 13, 2013 - Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Comments

Matt Kapko

American Express Pushes for Hashtag-Driven Commerce

amex-sync Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments

Susan Kuchinskas

Web-fomercials Move Product for Ball Home Canning

foodsaver Feb 11, 2013 - TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double... Comments

Lisa Lacy

Fresh Connects Manufacturers to Consumers for Reviews Via Shares

Feb 8, 2013 - Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Comments

Andrew Davis

Google Shopping for Suppliers Launches for B2B Products

google-shopping-suppliers-electrical Feb 4, 2013 - A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases." Comments

‹ Previous
ClickZ Academy e-Learning

Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

More newsletter options

MOST READ

  1. Top 5 Most Socially Devoted Brands on Twitter [Survey]
  2. Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
  3. BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
  4. 4 Marketing Buzzwords That Shouldn't Scare You
  5. 7 Subreddits Online Marketers Should Follow

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • ACCOUNT EXECUTIVE
      ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
    • DIGITAL MARKETING ACCOUNT DIRECTOR
      DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy