Social Commerce

twitter-mobile-2015

Twitter Launches Self-Serve Ads for Indonesian SMBs

Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry. Comments

Alibaba Bets on Social Commerce With Snapchat Investment

snapchat logo Mar 13, 2015 - The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Comments

Amazon Opens Tmall Store to Boost China Sales

amazon-china-logo Mar 9, 2015 - Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Comments

Alibaba Pushes Into Indonesian E-Commerce Market

shutterstock-163502138-online-payment Feb 12, 2015 - China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market. Comments

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

chinese-new-year-hongbao Feb 11, 2015 - Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Pinterest Is Now Shoppable, But Will Google Be?

fathers-day-mobile-shopping Dec 17, 2014 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar. Comments

Snapchat Partners With Square for Peer-to-Peer Payments

snapchat-logo Nov 18, 2014 - To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts question the pairing. Comments

BlackBerry Expands Mobile Money Functionalities in Indonesia

blackberry-indonesia-shutterstock-145212790 Oct 9, 2014 - BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Comments

Facebook to Give PayPal and Venmo a Run for Their Money

facebook-mobile-blue Oct 8, 2014 - Will Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Comments

Twitter Delves Further Into E-Commerce With Buy Button

Twitter Money Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments

Saks Beefs Up Social Commerce With the Shoppable Selfie

saksstyle Sep 4, 2014 - The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Comments

Like2Buy Simplifies Shopping on Instagram

instagram-icon-large Sep 4, 2014 - The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Comments

Groupon Reveals Time-Based Booking for Businesses Accepting Reservations

groupon-logo Sep 3, 2014 - Groupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new customers. Comments

Twitter Unveils Objective-Based Ad Campaigns

shutterstock-154181867 Aug 8, 2014 - The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligned to their objectives. Comments

Pinterest Ramps Up E-Commerce Features

pinterest-log-in Jul 21, 2014 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce? Comments

Facebook Experiments With Buy Button

facebook-brand Jul 21, 2014 - The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Comments

Do-It-Yourself Promoted Pins Premiere on Pinterest

pick-a-pin-pinterest Jun 9, 2014 - Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out slowly. Comments

Amazon Teams Up With Twitter for #AmazonCart

amazon-cart May 5, 2014 - Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Comments

Groupon Adds In-Store Coupons to Its Freebie Offers

groupon-macy-s Apr 11, 2014 - Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Comments

Pinterest Highlights Products for Sale in Gifts Feed

pinterest-gifts Mar 14, 2014 - The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations. Comments

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