Social Commerce

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Pinterest Ramps Up E-Commerce Features

Jul 21, 2014 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce? Comments

Facebook Experiments With Buy Button

facebook-brand Jul 21, 2014 - The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Comments

Do-It-Yourself Promoted Pins Premiere on Pinterest

pick-a-pin-pinterest Jun 9, 2014 - Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out slowly. Comments

Amazon Teams Up With Twitter for #AmazonCart

amazon-cart May 5, 2014 - Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Comments

Groupon Adds In-Store Coupons to Its Freebie Offers

groupon-macy-s Apr 11, 2014 - Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Comments

Pinterest Highlights Products for Sale in Gifts Feed

pinterest-gifts Mar 14, 2014 - The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations. Comments

E-Commerce Meets Hashtags With Chirpify’s #Actiontags

chirpify-tv-2 Mar 6, 2014 - Chirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue, and online. Comments

How Brands Harness Instagram for Picture Power

instagram-logo Feb 13, 2014 - A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving toward the visual. Comments

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

4sq-deals-rec Feb 5, 2014 - Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside a licensing deal, is still a big deal. Comments

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

razorfish Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. Comments

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

groupon-logo1 Jan 13, 2014 - Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Comments

Pinterest Pins Pay Big Dividends for Brands, Says Piqora

martha-stewart-pinterest Nov 21, 2013 - Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers. Comments

New Pinterest Feature Lets Brands Showcase What's Trending on Their Site

zappos-pinterest-page Nov 15, 2013 - Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature. Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

eBay Pins Growth to Curation, Same-Day Delivery

new-ebay-logo Oct 24, 2013 - eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification. Comments

QVC Launches Social Shopping Site ToGather

togather-on-qvc Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

Percent of Storytellers by Industry Aug 23, 2013 - AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Comments

Barclaycard US Asks Fans What They #LiketoLove

barclaycard Aug 16, 2013 - Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Comments

Yelp Adds Mobile Reviews

Yelp Consumer Alert Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

stubhub Aug 13, 2013 - ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Comments

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts

pinterest-pricealerts Aug 2, 2013 - Pinterest is adding a new feature that alerts users when prices on pinned items drop. Comments

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