Social Media

thanksgiving-feast Sees Increased Engagement Despite Polarizing Redesign

Oct 5, 2015 - launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity. Comments

Tweets of the Week: Brands Cracked Up as Facebook Was Down

fbdown Oct 2, 2015 - Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we're calling Dunkin Donuts the winner. Comments

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1, 2015 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform. Comments

Social Content Helps Fast Food Brands Beat Stigma

Cheeseburgers Oct 1, 2015 - Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes. Comments

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

eric-from-instagram Oct 1, 2015 - Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Comments

How Is UGC Changing Content Marketing?

usergeneratedcontent Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments

Tweets of the Week: Everyone Loves #PizzaRat

pizza-image Sep 25, 2015 - This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to the U.S., if not more. Comments

Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

tweets-of-the-week-the-bachelor Sep 18, 2015 - The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Comments

Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

social-media-image-september-2015 Sep 16, 2015 - The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should be clearly labeled to distinguish between what is paid advertising and what is organic. And paid UGC... Comments

Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

facebook-video-image Sep 15, 2015 - In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Comments

Tweets of the Week: Labor Day Was No Match for Apple's Day

twitter-logo Sep 11, 2015 - While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event was trending for two straight days. Comments

Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

instagram-image Sep 9, 2015 - Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat... Comments

Tweets of the Week: U.S. Open and Star Wars Lead the Way

us-open Sep 4, 2015 - This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Comments

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1, 2015 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Comments

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Dogs Aug 28, 2015 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors. Comments

Twitter Develops Audience Platform for Better Engagements and Video Views

twitter-mobile-2015 Aug 21, 2015 - Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally. Comments

It’s Go Time for Facebook GIF Ads

gif-images Aug 21, 2015 - Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

twitter-logo Aug 14, 2015 - After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again. Comments

Does Instagram Outshine Pinterest?

instagram-mobile-pictures Aug 7, 2015 - With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Comments

Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

twitter-logo Aug 7, 2015 - Two rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly just made brands get weird. Comments

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