Social Media

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Twitter Sharing Outpaces Other Platforms as Email Falls

Apr 19, 2014 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Comments

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

cadbury-google Apr 17, 2014 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach. Comments

Twitter UK Creates Interactive Calendar to Assist Real-Time Marketers

calendar Apr 16, 2014 - Twitter UK has created a calendar to help marketers seize the moment. Comments

Twitter Brings Data Back With Gnip Acquisition

twitterimage Apr 16, 2014 - Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Comments

Facebook Prepping e-Money Transfer Service in Europe

facebook-like Apr 15, 2014 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Comments

Twitter Faces User Interaction and Retention Problems

Twitter Logo Apr 15, 2014 - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. Comments

Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

facebook-f-2013 Apr 11, 2014 - In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their posts. Comments

Segmented Social Marketing Grows MGM Revenues by 300 Percent

mgm-grand-hotel Apr 11, 2014 - Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues 300 percent over the last three years. Comments

Facebook Rolls Out Bigger Ads in Right-Hand Column

facebook-brand Apr 10, 2014 - Facebook will display fewer ads in its right-hand column, but the ads will be larger than before. Comments

Facebook Tests Privacy Settings With Zuckersaurus

Facebook Apr 8, 2014 - Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Comments

Twitter Reveals Profile Redesign Mimicking Facebook, Acquires Cover

twitter-bird-logo Apr 8, 2014 - Twitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover. Comments

Twitter Prepares 15 New Ad Products to Compete With Facebook

Twitter IPO Apr 8, 2014 - In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Comments

Twitter Rolls Out Free "Pinned Tweets" to Select Personal Accounts

twitterbird Apr 4, 2014 - Twitter's "pinned tweets" will roll out for free to select high-profile users. Comments

American Express Hands Instagram Reins to "Despicable Me" Minions

front-gate-minion-186-finalrgb-instagram Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

x-men-digital-makeover Apr 1, 2014 - The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers. Comments

Is Twitter Saying Goodbye Retweet, Hello Share?

Share With Followers Mar 28, 2014 - Will retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some mobile users this week. Comments

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

Twitter Logo Mar 27, 2014 - Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Comments

Twitter to Kill @ Replies and #Hashtags?

BuzzFeed Twitter No At-Reply Mar 24, 2014 - Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained within Twitter user culture. Comments

Viacom and Tumblr Partner to Create Co-Branded Campaigns

mtv-movie-awards Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments

Twitter Study: Which Tweets Get the Most Engagement?

retweet-percentage-tv Mar 20, 2014 - Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector. Comments

 

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