Social Media

Twitter Money

Twitter Boasts $312 Million Revenue for Q2 as User Base Soars

Jul 30, 2014 - Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth. Comments

Tweet-a-Coke Seeks to Engage Movie-Going Teens

tweet-a-coke Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way. Comments

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Social Media Manager Jul 30, 2014 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to avoiding alienating them. Comments

Will Facebook Launch Another Snapchat Clone Within Instagram?

instagram-icon-large Jul 28, 2014 - Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat. Comments

Don’t Hold Your Breath Just Yet for Snapchat Monetization

snapchat-geofilters Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table. Comments

Mobile Is the Message for Facebook Q2 Earnings

facebook-mobile-blue Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments

LinkedIn Unveils Direct Sponsored Content for Better Targeting and Testing

linkedin22 Jul 24, 2014 - The new feature will not only help marketers with A/B testing, but industry participants say it also indicates a big move for native advertising. Comments

Pinterest Ramps Up E-Commerce Features

pinterest-log-in Jul 21, 2014 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce? Comments

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

hellochicago-landing Jul 21, 2014 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been received, according to an agency rep. Comments

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Twitter Money Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals. Comments

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

Twitter’s New Activity Dashboard Helps Advertisers Measure Organic Tweets

Twitter Money Jul 15, 2014 - The platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are performing. Comments

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

wechatimage Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

ihop Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. Comments

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

sharethislogo Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. Comments

Pinterest Adds New Follow Button to Boost Brand Discovery

pinterest-log-in Jul 10, 2014 - An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Comments

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

yo Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

Vine Your Way to ClickZ Live San Francisco

San Francisco's Golden Gate Bridge from below Jul 7, 2014 - ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event. Comments

Can Facebook Rival Google With LiveRail Acquisition?

facebook-brand Jul 3, 2014 - The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own properties. Will Facebook now be able to rival Google in terms of video advertising? Comments

Facebook Creates New Ad Solutions in High-Growth Countries

cellphones Jul 3, 2014 - The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations. Comments

Vine's New "Loop Counts" May Cause Video Marketing Deception

vine Jul 2, 2014 - The platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular their videos are. Comments

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