Marketing News & Expert Advice
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Social Media
Gerber Celebrates 85 Years With Facebook Party
Apr 17, 2013 - The promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Comments
Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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Nissan Debuts Instagram Channel
Apr 2, 2013 -
The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show.
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#SESNY: Activating the Social Search Dynamic
Apr 1, 2013 -
Dan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher in search results and better interact with customers.
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Virgin Atlantic Delivers Splashes of Red to East Coast Followers
Mar 27, 2013 -
The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO.
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USA Network Lets Psych Fans Determine Whodunit
Mar 27, 2013 -
In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends.
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Eggo Wants Customer Recipes
Mar 26, 2013 -
The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day.
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Brands Steal College Hoops' Thunder With Bracket Challenges
Mar 22, 2013 -
A number of brands have created their own March Madness-style tournament challenges to engage fans this year.
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Pinterest Redesign Enables Discovery
Mar 22, 2013 -
The online look book has a new look: Pinterest redesigned itself to make discovery easier.
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Twitter Celebrates Seven Years Since Jack Dorsey's First Tweet
Mar 21, 2013 -
Twitter boasts 200 million users creating over 400 million tweets.
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Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Mar 19, 2013 -
The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals.
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Wood Cleaner Advocates Forest Preservation Via Pinterest
Apr 16, 2013 -
Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation.
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Twitter's Take on the Boston Marathon Tragedy
Apr 15, 2013 -
As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront of the news as it happens.
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Facebook Fuses Disparate Data for Deeper Targeting
Apr 12, 2013 -
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users based on their activity outside of Facebook, across desktop...
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Cigna's Facestrument App Makes Music with Faces
Apr 10, 2013 -
With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds.
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Dos Equis Proposes Cinco de Mayo Alternative
Apr 8, 2013 -
To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com.
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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 -
The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.
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Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 -
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.
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Harnessing the $9+ Billion Social and Mobile Ad Potential
Apr 4, 2013 -
The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer.
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WWE Makes Heavyweight Social Push for WrestleMania 29
Apr 4, 2013 -
The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.
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Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3, 2013 -
Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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