Social Media

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General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

Jun 3, 2015 - Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name. Comments

Pinterest to Add Buy Button for Revenue Generation

pinterest-tablet-image Jun 2, 2015 - Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Comments

Instagram Beefs Up Ad Offerings

instagram-icon-large Jun 2, 2015 - In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities. Comments

Facebook's PGP Email Encryption Will Anonymize Email

Facebook Jun 1, 2015 - Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Comments

Twitter Brings Programmatic to Social With Amplify Update

twitter-mobile-2015 May 29, 2015 - The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Comments

Tweets of Week: Memorial Day, Burgers, and Biscuits

twitter-logo May 29, 2015 - This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Comments

Tweets of the Week: Farewell, Don Draper and David Letterman

twitter-logo May 22, 2015 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes. Comments

Pinterest to Enhance Promoted Pin Ad Capabilities

pinterest-alt May 19, 2015 - The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Comments

Mad Men Drives Coke’s Digital Consumption By 991%

hilltop-ad-image May 18, 2015 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent. Comments

Civil Rights: Turning Data into Action

shutterstock-172200767 May 18, 2015 - Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between data and action. Comments

Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B.B. King

twitter-tweets May 15, 2015 - This week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King. Comments

The Social Why Behind Burger King's Chicken Fry

burgerking-logo May 14, 2015 - Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand's senior media director. Comments

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

weibo-logo-international May 12, 2015 - Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

New Snapchat Videos to Cost Advertisers $0.02

snapchat-logo May 8, 2015 - With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Comments

Tweets of the Week: Royal Baby Brand Fails

twitter-mobile-2015 May 8, 2015 - Welcome to Tweets of the Week, where ClickZ rounds up all the best (and worst) things brands did on Twitter for the week of May 4, 2015. Comments

TV Becomes Major Driver of Social Activity [Study]

tvshopper May 6, 2015 - A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant? Comments

Snapchat Looks to Reinvigorate Discover With New Feature

snapchatdiscoverplatform May 5, 2015 - The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Comments

Google Enhances Its Social Capabilities With Google+ Collections

google-image May 4, 2015 - The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Comments

Social Media and Data: The Emergency Rescue Duo of the Future

facebook-nepal-safetycheck-thumb Apr 30, 2015 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can help, as platforms begin to use their data for better-targeted relief efforts. Comments

7 Things We Learned From Twitter's Q1 Earnings Report

twitter-mobile-2015 Apr 29, 2015 - Twitter's Q1 earnings revealed some interesting facts about the company's status, including that leaks caused losses for the platform, its user base has grown, and Periscope has hit 1 million users. Comments

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