Social Media

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Instagram Lets Brands Share More Photos With Carousel Ads

Mar 4, 2015 - The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Comments

84 Percent of Millennials Don’t Trust Traditional Advertising

socialcrowds Mar 4, 2015 - Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. Comments

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2, 2015 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform. Comments

VIDEO: Why Does Gen Z Matter to Ford?

screenshot-interviewwithsheryl Mar 2, 2015 - In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how to market to this new generation. Comments

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

Best of #TheDress: How Brands Reacted on Twitter

twitter-the-dress-white-and-gold-black-and-blue-hashtag Feb 27, 2015 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun. Comments

Social Media Week: Digital Marketers Must Predict the Future to Succeed

social-media-week-mashable Feb 26, 2015 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan the Web to predict trending news before it breaks. Comments

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25, 2015 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Comments

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments

Brands Make the Most of the Oscars on Social

oscars-shutterstock-124201903 Feb 23, 2015 - Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns. Comments

ANZ Australia Creates Digital GAYTMs for Mardi Gras

anz-only-gaytm-in-the-village-pic Feb 17, 2015 - In a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting element. Comments

Facebook to Boost Businesses' Sales With New Ad Unit

facebook-brand Feb 17, 2015 - The social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products on the platform. Comments

Tic Tac Turns to Digital to Lure SE Asian Millennials

tic-tac-indonesia Feb 15, 2015 - Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Comments

Pinterest Teams Up With Apple to Promote App Pins

pinterest-log-in Feb 12, 2015 - App Pins will let Pinterest users download external apps without leaving the platform. Comments

Brands Love Twitter's #WhatIsLoveIn4Words

whatislovein4words-petco-twitter-hashtag-pug Feb 12, 2015 - The hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more successful with content than others. Comments

Adidas Connects Fans With Soccer Stars via Twitter’s New Group DM

adidas-logo Feb 10, 2015 - The sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Comments

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

pizzahut-australia-promotion-image Feb 9, 2015 - Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. Comments

Twitter Wins Advertisers But Fails to Draw Users

twitter-logo Feb 9, 2015 - Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an audience. Comments

Coca-Cola Duped Into Tweeting Racist Content

coca-cola-coke-soda Feb 5, 2015 - Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned the quotes into cartoon characters. Comments

Tweets to Appear in Google Searches

twitter-logo Feb 5, 2015 - Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Comments

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