Marketing News & Expert Advice
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Ad Industry Metrics
Facebook Shows Fast Growth in Brand Value
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Internet Ad Revenue Totals $31B in 2011, Up 22%
IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011.
Digital to Hit Nearly 20% of Global Ad Spend in 2012
GroupM predicts global web ad spend will hit around $98 billion in 2012.
Agency Survey: Early 2012 Social Dollars Boom
CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.
ComScore: In-View Ads Vary Sharply by Site and Ad Type
Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions.
Spending on Digital Ads Fell Sharply in Q4
Search and display investments both fell about 6 percent.
Online Political Spending to Hit $159 Million in 2012
Borrell forecasts online and other media spending for the 2012 election.
For Newspapers, Uneven Progress Toward Digital Profits
For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study
Infographic: Obama vs. Republicans in Online Ad Spend
Democrats and Obama's campaign outspent Republicans 2 to 1.
Researcher: Facebook's 2012 Ad Sales to Top $5B
But Google will soon catch up in the display category, eMarketer says.
Surprising Leaders in Super PAC Web Ad Spending Race
Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates.
Report: Online Ads To Beat Print Spend For First Time
Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls.
Mobile Drives More Search Ad Clicks
Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices.
Kantar: Display Ad Gains Are Offset by Plunging Search Market
Insurance, legal, and medical services firms slashed their search spend this year, researcher says.
AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Publishers no longer face the disappearance of wireless telco ad budgets.
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