Ad Spend

borrell-dmr

Borrell Refines Local Digital Ad Market Segments

Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Facebook Mobile Ad CPM Rates Near $10

tbg-facebook Jul 18, 2012 - Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Comments

Digital Ad Spend Gap Widens Between Obama and Romney

obama-healthcare-scotus-image-2 Jul 18, 2012 - Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Comments

Digital Ad Revenues Will Grow 13% in 2012

local-ad-market-image Jul 17, 2012 - Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Comments

Online Ad Spend Up 12% Globally in Q1

nielsen-global-adview-pulse-by-media-q1-2012 Jul 10, 2012 - Nielsen said online ad spending rose 35% in the Middle East and Africa. Comments

Super PACs Spent Over $8M on Digital Ads in Presidential Race

endorseliberty-video Jun 12, 2012 - Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Comments

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

iab-q1revenue Jun 11, 2012 - Online ad revenue hit $8.4B in the first three months of 2012. Comments

Internet Ad Revenue Totals $31B in 2011, Up 22%

Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments

Digital to Hit Nearly 20% of Global Ad Spend in 2012

Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments

Agency Survey: Early 2012 Social Dollars Boom

agency-photo Mar 27, 2012 - CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Comments

Spending on Digital Ads Fell Sharply in Q4

Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments

Online Political Spending to Hit $159 Million in 2012

Mar 8, 2012 - Borrell forecasts online and other media spending for the 2012 election. Comments

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

Infographic: Obama vs. Republicans in Online Ad Spend

clickzpolitics-2012election-infographic3 Feb 23, 2012 - Democrats and Obama's campaign outspent Republicans 2 to 1. Comments

Researcher: Facebook's 2012 Ad Sales to Top $5B

Feb 22, 2012 - But Google will soon catch up in the display category, eMarketer says. Comments

Surprising Leaders in Super PAC Web Ad Spending Race

winningourfuture-fl-antimitt Feb 21, 2012 - Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Comments

Report: Online Ads To Beat Print Spend For First Time

Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments

Mobile Drives More Search Ad Clicks

Jan 11, 2012 - Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Comments

Kantar: Display Ad Gains Are Offset by Plunging Search Market

Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

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