Marketing News & Expert Advice
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Demographics
One in Two U.S. Households Own an Apple Product
More than 55 million homes have a Mac, iPhone, iPad, or iPod.
Women Buy Into Sports Via Social
Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.
ComScore: Social Universe Still Quickly Expanding
Growth of newcomers Pinterest and Google+ show social category is still in flux.
Tablets and E-Reader Ownership Doubled Over Holidays
Sharp rise followed a slowdown over the fall, according to a new Pew report.
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found.
Facebook Overtakes Orkut for No. 1 in Brazil
2011 was a huge growth year for Facebook in the South American nation.
Over 10% of U.K. Population Has Never Used Internet
Report from European Commission also found 24 percent of Europeans have never been online.
Holidays Report: Mobile Shoppers Want Coupons
With Asian- and African-Americans leading the way, 76 percent of survey respondents say cell phones will aid their holiday shopping.
New Data: Hispanics Leading Geo-Social Usage
Pew Research Center finds that location-based adoption is slow, but respectively skews Hispanic, young, and male.
U.S. Broadband Adoption Thrives Among African Americans, Slows Overall
According to Pew, broadband growth among all American adults slowed, but grew 22 percent among African-Americans.
China Trumps U.S. in Mobile Internet, App Use
Mobile Internet and mobile app adoption is higher in China than in the U.S.
U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption
Internet use among foreign-born Latinos lags U.S.-born.
Early U.S. iPad Users are Mostly Male, Aged 21 to 44
Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch.
Two Thirds of U.S. Users Have Broadband, Says FCC
Socio-economic and demographic factors dictate broadband access, says FCC.
Australians Spend Most Time on Social Networks and Blogs
Worldwide, Australian Internet users spend the most time engaging with social networking sites and blogs, according to data from Nielsen.
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