Marketing News & Expert Advice
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Display
Report: 31% of Display Ads Go Unseen
ComScore study gives more favorable outlook for geo-targeting.
Yahoo Flexes Its Media Muscle
Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media.
Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo.
Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady
Search firm releases annual DoubleClick ad benchmarking data.
Google Rolls out +1 Buttons in Ads
Hopes tool will boost quality of AdWords traffic.
Finance CPC Costs Continued to Rise in April
Increased investment from advertisers in the vertical pushed click prices up.
Facebook, Nielsen Developing New Online Consumer Panel
Facebook disclosed panel to agencies.
Yahoo Expands Dynamic Ads Program
Smart Ads placement comes to homepage, video version in the works.
Facebook Served a Third of Display Impressions in Q1
Facebook served 347 million impressions in Q1.
Is Facebook Marketing Behind Macy's Online Sales Jump?
Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing.
ValueClick Acquires Mobile Ad Network Greystripe
Company hopes mobile expansion will attract branding dollars from its existing performance clients.
Google's Q1 Revenue Lift Aided by Display And Mobile
Technology giant's 27 percent growth was fueled by search and an emphasis on display and mobile.
Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo
Coleman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo.
Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.
Yodle Debuts Targeted Display Ads for Local Franchises
Network enables contextual advertising and re-targeting for multi-location brands.
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