Marketing News & Expert Advice
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Email Deliverability Takes a Turn for the Worse
After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half.
Google Tests Displays Ads in Gmail: Will CTRs Suffer?
Marketers react to image-based promotions on the right-hand side of opened e-mail messages.
E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking
Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds.
Look Who's Still Not Tracking E-Mail Campaigns
One in five e-mail marketers fail to apply analytics to their e-mail marketing campaigns.
Consumers Want Control Over E-mail Preferences
E-mail will remain an important line of communication for years to come, but e-mail marketers will have to negotiate control over e-mail preferences.
Confirmed Opt-In Adoption Lower Than You Think
Relatively few e-mail marketers use confirmed opt-in or share opt-out requests with other groups in their organization.
Coping With Spam
A study finds consumers maintain multiple e-mail addresses, using at least one for trusted sources. What does this mean for marketers?
Sender Authentication Checks Up, Varies Among ISPs
Permission-based e-mail deliverability rates average 75 percent in the U.S.
The Deadly Duo: Spam and Viruses, May and June 2007
International anti-spam action includes operation
Computer Users More Savvy About E-mail Spam
More people are deploying filters to alleviate spam, while a few users click and convert, supporting the spam industry.
The Deadly Duo: Spam and Viruses, April 2007
Threats shift from e-mail to Web-borne infection, while the rate of attacks may be falling.
The Deadly Duo: Spam and Viruses, March 2007
Spam levels reach 93 percent of all e-mail in March, fueled by botnets.
The Deadly Duo: Spam and Viruses, February 2007
Spam and sites containing malicious code shift from status-oriented attacks to criminal activity.
The Deadly Duo: Spam and Viruses, January 2007
Arrests, convictions rise while threats still abound on the Web.
Consumers Open One in Six Phishing Messages
Financial institutions account for the highest volume of phishing messages, but social networks and e-cards garner higher open rates from phishing attacks.
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