Marketing News & Expert Advice
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Mobile
Moms 61% More Likely to Visit Pinterest
A Nielsen study shows moms are 35% more likely to shop for clothes online.
Financial Mobile Ad Spend Up 314%
Millennial Media study: insurance brands led the way.
Nielsen: Most Black Americans 'OK' With Mobile Ads
Survey also shows preferences for multimedia ads.
MWC: Google Claims 300M Android Users
Firms uses show to underline huge success in mobile market
FTC Sees Privacy Failings in Mobile Apps for Kids
Agency examined hundreds of apps in the Apple App Store and Android Marketplace.
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop
New study examines the mobile research habits of bricks-and-mortar shoppers.
Mobile Drives More Search Ad Clicks
Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices.
Newspapers Boost Mobile Traffic
The NAA reported an uptick in mobile pageviews in September.
A Third of Mobile Ads Used to Sustain In-Market Presence
Millennial Media’s Q3 report suggests branding ads on the network are growing.
Toyota Ads Launch in Yahoo's Livestand iPad App
Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012.
Velti Buys UK's Mobile Interactive Group for $25M
MIG serves 300 customers, including PepsiCo, Skype and Sony.
New York Times Digital Chief Nisenholtz to Retire
Nisenholtz helped give the Times its reputation for digital innovation.
Video and Travel Apps Drive Mobile Ads
Millennial Media finds growth in apps that are often used as travel booking tools.
Games Still Dominate Mobile App Ad Impressions
Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July.
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