Stats

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

Consumers Most Annoyed by Ads on Social Networking Sites

Dec 13, 2012 - A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Comments

77% of Brands Aren't Using Online Video Advertising

Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments

Mazda Seeks Ungettables at Gas Pump

Dec 7, 2012 - Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up at – the gas pump. Comments

IDG Study Finds 95% of Consumers Use Social Media

Dec 3, 2012 - New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Comments

Google Study Reveals Web Influencing Smartphone Sales

Nov 30, 2012 - Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Comments

Miranda Miller | Ad Industry Metrics

Social Buzz Finds Shoppers Psyched for Holidays

Nov 30, 2012 - In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. Comments

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments

A Week of Black Fridays

Nov 20, 2012 - Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays. Comments

Longer Online Videos Beg for New Ad Strategy

Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

Consumers Watched 11 Billion Online Video Ads in October

Nov 19, 2012 - A new study from comScore finds that consumers watched 11 billion online video ads in October. Comments

Viewership of Ad-Supported Online Video Has Grown 17% This Year

Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments

Melanie White | Ad Industry Metrics

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

Nov 15, 2012 - New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Comments

James Dohnert | Ad Spend

Online Video Ad Spending Rose 27% in 2012

Nov 14, 2012 - A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Comments

SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report

Nov 14, 2012 - Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today. Comments