Stats

More Consumers Order Food Online Using a Smartphone or Tablet

Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

New Insight on Women's Video Views Revealed

Jan 23, 2013 - A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Comments

Over 85% of Marketers Plan to Raise Their Mobile Budgets

Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments

James Dohnert | Ad Spend

Global Ad Spend Grew 4.3% in Q3 2012

Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Lisa Lacy | Paid Search

Covario Issues Q4 Global Paid Search Spend Analysis

Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments

Over 11B Online Video Ads Were Viewed in December

Jan 15, 2013 - Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Comments

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

Jan 11, 2013 - By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Comments

Consumers Prefer to Do Business With Social Brands

Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

Dec 20, 2012 - Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

Consumers Most Annoyed by Ads on Social Networking Sites

Dec 13, 2012 - A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Comments

77% of Brands Aren't Using Online Video Advertising

Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments

Mazda Seeks Ungettables at Gas Pump

Dec 7, 2012 - Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up at – the gas pump. Comments

IDG Study Finds 95% of Consumers Use Social Media

Dec 3, 2012 - New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Comments

Google Study Reveals Web Influencing Smartphone Sales

Nov 30, 2012 - Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Comments

Miranda Miller | Ad Industry Metrics

Social Buzz Finds Shoppers Psyched for Holidays

Nov 30, 2012 - In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. Comments

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments