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soccer

Soccer Fans Will Watch World Cup on Multiple Devices [Survey]

Jun 3, 2014 - A recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games. Comments

40% of Twitter Users Will Be in Asia-Pacific by 2018 [Study]

twitter-bird-blue-on-white May 28, 2014 - Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Comments

Social Ad Revenues to Hit $15 Billion by 2018 [Study]

social-mediaw May 19, 2014 - Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Comments

Is Card-Linked Marketing the New Hidden Jewel?

happy-credit-card-shopper May 6, 2014 - Although card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of America. Comments

ShareThis Calculates Cash Value of a Share

shutterstocksharthis Apr 30, 2014 - Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Comments

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19, 2014 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Comments

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14, 2014 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

Don’t Put All of Your Content Eggs in One Basket [Study]

cmo-logo-final-color-rev Apr 2, 2014 - The most recent research by The Chief Marketing Officer (CMO) Council reveals that in order to build content authority, you have to expand your content across various formats and platforms. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Nielsen: 50 Percent of Americans Will Buy Wearable Tech

fitbytes-wearabletech-jawboneup Mar 26, 2014 - A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase the newest technology trend. Comments

Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]

facebook-like Mar 10, 2014 - A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose. Comments

Nielsen: TV and Online Advertising Will Merge by 2020

nielsen18 Mar 6, 2014 - A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future. Comments

Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]

nielsen18 Feb 19, 2014 - Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of the digital curve. Comments

Brands Slow to Create Tablet-Specific Experiences

manytablets Jan 30, 2014 - Usablenet, a mobile and multi-channel technology company, released a new study today regarding user experiences on tablets. Comments

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

nielsen18 Jan 29, 2014 - Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Comments

Nielsen: APAC Leads Global Ad Spend in Q3 2013

asia-pacific-map3 Jan 24, 2014 - Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Comments

Nielsen: 73% of Brand Tweeters Also Tweet About TV

nielsen18 Jan 17, 2014 - Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well. Comments

Facebook Automotive Campaigns Drive Brand Performance [Study]

AVM Impact CEO Ed Cook driving at Bedford Autodrome Jan 16, 2014 - A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

North American Advertisers Will Invest $33 Per Social Network User in 2014

north Jan 7, 2014 - Social network advertising spending in North America will be the highest over the next two years, eMarketer says. Comments

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