Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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Jan 11, 2013 -
By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research.
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Dec 21, 2012 -
A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
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Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
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Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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Dec 13, 2012 -
A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad.
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Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
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Dec 7, 2012 -
Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up at – the gas pump.
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Dec 3, 2012 -
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media.
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Nov 30, 2012 -
Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
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Nov 30, 2012 -
In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.
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Nov 29, 2012 -
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
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Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments
Nov 20, 2012 -
Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays.
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Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments
Nov 15, 2012 -
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
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