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Facebook Loves Its Candy

James Dohnert  |  Audience/Traffic

Nov 7, 2012 - New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Comments

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James Dohnert  |  Ad Industry Metrics

Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads

brightroll-study Nov 6, 2012 - Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Comments

Greg Jarboe  |  Audience/Traffic

Obama vs. Romney: Who’s Winning the YouTube Vote?

unruly-election-tracker-obama-romney-2012 Nov 5, 2012 - President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Comments

James Dohnert  |  Audience/Traffic

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

facebook-mobile Nov 5, 2012 - Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Comments

James Dohnert  |  Audience/Traffic

40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands

email-tricks Nov 1, 2012 - According to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite brands. Comments

James Dohnert  |  Audience/Traffic

Over 9.4 Billion Online Video Ads Were Seen in September

online-video Oct 30, 2012 - ComScore found that over 50 percent of the total U.S. population saw online video ads last month. Comments

James Dohnert  |  Audience/Traffic

4 Out of 10 Consumers Use Local Search Once a Day

local-search2 Oct 30, 2012 - YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local search. Comments

Miranda Miller  |  Ad Industry Metrics

Search Advertising Equates to $100 Million Daily for Google

google-economy-infographic Oct 29, 2012 - Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Comments

Matt Kapko  |  Social Media

Facebook Ads Reach 5x Greater Audiences Than Organic Content

facebook-brand Oct 26, 2012 - There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook and comScore. Comments

Matt Kapko  |  Ad Industry Metrics

U.S. Widens Lead With Average Mobile eCPM of $1.37

mobile-measurement Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

James Dohnert  |  Ad Industry Metrics

Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

chart8-socialmedia1 Oct 25, 2012 - Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Comments

James Dohnert  |  Audience/Traffic

Facebook Brand Engagement Up 896% - New Adobe Study

adobe-digitl-index Oct 24, 2012 - Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Comments

Miranda Miller  |  Ad Industry Metrics

Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

Facebook Logo Oct 23, 2012 - Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading. Comments

Susan Kuchinskas  |  Ad Industry Metrics

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Miranda Miller  |  Ad Industry Metrics

Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

tbg-digital-cpc-chart Oct 23, 2012 - As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news? Comments

James Dohnert  |  Social Media

It's Quality Over Quantity When It Comes to Facebook Brand Page Fans

facebook-homepage Oct 19, 2012 - A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more user engagement. Comments

James Dohnert  |  Ad Spend

Global Internet Ad Spending Up 7.2%

nielsen-global-adview-pulse-media-q2-2012 Oct 18, 2012 - Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Comments

Matt Kapko  |  Ad Spend

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

Kate Kaye  |  Ad Industry Metrics

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

Matt Kapko  |  Audience/Traffic

Females Lead Mobile Retail Adoption Rates

Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments

Matt Kapko  |  Display Advertising

Nielsen's GRP-Inspired System Touts Several New Partners

Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments

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