Marketing News & Expert Advice
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Stats
Global Ad Spend Grew 4.3% in Q3 2012
Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments
Topics in Stats:
Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
Comments
Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years
Jan 11, 2013 -
By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research.
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Consumers Prefer to Do Business With Social Brands
Dec 21, 2012 -
A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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Consumers Most Annoyed by Ads on Social Networking Sites
Dec 13, 2012 -
A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad.
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77% of Brands Aren't Using Online Video Advertising
Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
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Mazda Seeks Ungettables at Gas Pump
Dec 7, 2012 -
Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up at – the gas pump.
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IDG Study Finds 95% of Consumers Use Social Media
Dec 3, 2012 -
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media.
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Google Study Reveals Web Influencing Smartphone Sales
Nov 30, 2012 -
Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
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Social Buzz Finds Shoppers Psyched for Holidays
Nov 30, 2012 -
In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.
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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Nov 29, 2012 -
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
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GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach
Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments
A Week of Black Fridays
Nov 20, 2012 -
Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays.
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Consumers Watched 11 Billion Online Video Ads in October
Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments
Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Nov 15, 2012 -
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
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MOST READ
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November 4-7, 2013
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White Papers
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October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
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September 23, 2013
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