Stats

bia-kelsey-social-spend

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

counting-money Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

Native Video Ads More Effective Than Pre-Roll Ads

mobile-video Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

SocialGuide and Nielsen: Growing Power of Social TV

tv-everywhere Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders

optify Mar 12, 2013 - The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Comments

Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

email-images Mar 4, 2013 - The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Comments

It's Time to Move TV Ad Spending Dollars to Digital

tv Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

57 Percent of Americans See a Mobile Ad at Least Once a Day

man-using-mobile Feb 28, 2013 - Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Comments

1.5 Billion People Will Watch Video Online by 2016

online-video Feb 27, 2013 - Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala. Comments

Study: Brand Engagement Growing on Instagram

simply-measured Feb 26, 2013 - 59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Comments

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

mobile-checkout Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

66% of Advertisers Integrate Social Ads Into Online Campaigns

shutterstock-87652201 Feb 13, 2013 - Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Comments

Marin Logs State of Global Search Marketing

marinusmobtrends Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments

More Consumers Order Food Online Using a Smartphone or Tablet

iphone-deals Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

New Insight on Women's Video Views Revealed

tbmg-device2 Jan 23, 2013 - A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Comments

Over 85% of Marketers Plan to Raise Their Mobile Budgets

mobile-measurement Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments

Global Ad Spend Grew 4.3% in Q3 2012

globalspend Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Covario Issues Q4 Global Paid Search Spend Analysis

covario Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments

Over 11B Online Video Ads Were Viewed in December

online-video Jan 15, 2013 - Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Comments

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

mobile-measurement Jan 11, 2013 - By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Comments

Consumers Prefer to Do Business With Social Brands

social-branding Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

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