Marketing News & Expert Advice
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Stats
Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Oct 23, 2012 - Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading. Comments
Topics in Stats:
One Share = $4.20, According to Eventbrite
Oct 23, 2012 -
Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny.
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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
Oct 23, 2012 -
As Facebookâs Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news?
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It's Quality Over Quantity When It Comes to Facebook Brand Page Fans
Oct 19, 2012 -
A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more user engagement.
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Global Internet Ad Spending Up 7.2%
Oct 18, 2012 -
Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.
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Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Oct 11, 2012 -
The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year.
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Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
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Females Lead Mobile Retail Adoption Rates
Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments
Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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Women Dig Mickey Mouse in Mobile
Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments
Pinterest's and Instagram's Global Market Share Grows
Aug 27, 2012 -
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year.
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ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
More African Americans, Hispanics Respond to Digital Audio Ads
Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments
VivaKi Pairs with comScore to Push Viewability Metric
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
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Social Media Access Via Mobile Grows
Aug 1, 2012 -
Almost 37% of mobile users accessed a social site or blog on their handset in Q2.
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IPTV Use on the Rise
Aug 1, 2012 -
Ten percent of homes have Internet protocol televisions
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Tablet Ads Perform Better with Interactivity, Says IAB UK
Jul 26, 2012 -
45% said they expect their favorite brands to advertise on tablets.
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Industry Aims for Viewable Impressions to Take Hold in 2013
Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments
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