Marketing News & Expert Advice
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ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Topics in Stats:
Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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Women Dig Mickey Mouse in Mobile
Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments
Pinterest's and Instagram's Global Market Share Grows
Aug 27, 2012 -
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year.
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ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
More African Americans, Hispanics Respond to Digital Audio Ads
Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments
VivaKi Pairs with comScore to Push Viewability Metric
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
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Social Media Access Via Mobile Grows
Aug 1, 2012 -
Almost 37% of mobile users accessed a social site or blog on their handset in Q2.
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IPTV Use on the Rise
Aug 1, 2012 -
Ten percent of homes have Internet protocol televisions
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Tablet Ads Perform Better with Interactivity, Says IAB UK
Jul 26, 2012 -
45% said they expect their favorite brands to advertise on tablets.
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Industry Aims for Viewable Impressions to Take Hold in 2013
Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments
Summer Travel Boosts Hotel and Transportation Sites
Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Promoted Tweets See 1% to 3% Engagement on Average
Jul 23, 2012 -
TBG digital reverses original Facebook and Twitter ad finding.
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Facebook Mobile Ad CPM Rates Near $10
Jul 18, 2012 -
Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital.
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Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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Digital Ad Revenues Will Grow 13% in 2012
Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Ads on Tablets: 47% Engage, Says IAB
Jul 16, 2012 -
An IAB study shows 20% of mobile users access social media when they first wake up.
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Online Ad Spend Up 12% Globally in Q1
Jul 10, 2012 -
Nielsen said online ad spending rose 35% in the Middle East and Africa.
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Women Flock to Tumblr and Groupon in Europe
Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments
Telecom Firms Are Most Responsive on Facebook
Jun 27, 2012 -
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
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