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Online Content Videos Hit Record 52 Billion Monthly Views

Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

North American Advertisers Will Invest $33 Per Social Network User in 2014

north Jan 7, 2014 - Social network advertising spending in North America will be the highest over the next two years, eMarketer says. Comments

Facebook Still Dominates in Social Media User Engagement [Study]

facebookvspinterest Jan 3, 2014 - Pew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage online users over the past year. Comments

U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013

ads-q3-iab Dec 23, 2013 - Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Comments

Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

zeitgeist-3d-globe Dec 19, 2013 - Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s. Comments

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

viral-video Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Facebook and YouTube Lead Mobile Online Activity [Study]

nielsen18 Dec 19, 2013 - As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Comments

PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season

ctr1 Dec 19, 2013 - The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in driving revenues and paid search metrics during the holiday season. Comments

Facebook the Most Trusted Channel for Brand Recommendations [Survey]

facebook-automation Dec 12, 2013 - The just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey]

brand-advocacy-md Dec 3, 2013 - Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on brands Comments

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

mobile-measurement Dec 3, 2013 - A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Comments

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

shutterstock-159903269 Dec 2, 2013 - Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone. Comments

Technology, Integration & Disparate Data Top Marketing Challenges [Study]

mobilemarketing Nov 27, 2013 - More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized data and expenses, according to a survey by IgnitionOne. Comments

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

measurement-tape Nov 25, 2013 - A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics. Comments

VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

kahlow Nov 14, 2013 - Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing. Comments

Marketers Still Struggle to Harness Power of Big Data [Study]

forbesbigdatareport Nov 12, 2013 - A recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficiently by marketers and advertisers. Comments

comScore: Google Continues to Lead US Search Market Despite Drop in Queries

comscore-story Oct 23, 2013 - Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore. Comments

2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

pic3 Oct 16, 2013 - Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report. Comments

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

arrow-riding-man Oct 15, 2013 - Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Comments

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