News

More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

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Facebook to Ban Overly Promotional Posts in News Feed

Nov 17, 2014 - Starting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry participants respond to the ban? Comments

Uber and Spotify Partnership Lets Consumers Play DJ

uber-spotify Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

Will Coupons.com Partnership With Samsung Help Mobile Wallets Become Mainstream?

coupons Nov 17, 2014 - Coupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream digital payment method in the coming year? Comments

Target and TOMS Partner to Give Back This Christmas

toms-target-logo Nov 14, 2014 - To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative line of clothing and home goods this holiday season. Comments

Twitter Unveils Instant Timeline to Woo New Users

Twitter Logo Nov 14, 2014 - The social network also plans to enhance native video sharing and Direct Messages next year. Comments

Mozilla Begins Displaying Ads in Firefox 33.1

Mozilla Firefox web browser logo Nov 14, 2014 - The ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Comments

Burberry and Printemps Team Up for Digital Holiday Display

burberry-logo Nov 14, 2014 - Burberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Comments

Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

minkoff-smart-store-opening-pic Nov 13, 2014 - Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes, and pay for purchases with the press of a button. Comments

Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

yo-logo Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which is very valuable marketing real estate. Comments

Less Than 20% of Internet Users Account for 82.4% of Video Shares

online-video-1 Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets for marketers. Comments

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

alibaba-web-logo Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales to a record-breaking $9 billion. Comments

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

shutterstock-179539388 Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help Yahoo claim leadership in the programmatic video space? Comments

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

taylor Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing fans to interact with its latest music video. Comments

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

whirlpool Nov 12, 2014 - Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank their families for everyday expressions of love. Comments

Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

twitter-logo Nov 11, 2014 - Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. Comments

SAP Harnesses Facebook Data to Boost Personalized Marketing

Facebook thumbs up Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

VIDEO: Mom’s the Word for McDonald’s and Quaker

marketing-to-moms Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear what McDonald's and Quaker are doing. Comments

Instagram Upgrades Editing, Search, and Explore Features

mexico-instagram Nov 11, 2014 - Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. Comments

Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

amazon1 Nov 10, 2014 - Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? Comments

Victoria’s Secret’s "Perfect Body" Campaign Is Far From Perfect

body-by-victoria-bras-supersoft-sexy-comfort-victoria-s-secret Nov 10, 2014 - The lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Comments

Facebook Makes It Easier to Remove Brand Posts From News Feed

facebook-mobile-blue Nov 10, 2014 - The social network offers a simple way to can uninteresting brands, friends, and Pages. Comments

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