Marketing News & Expert Advice
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News
More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.
Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
May 17, 2013 - The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Comments
Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
May 14, 2013 -
The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent.
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BloomReach Gives View of Content Quality
May 14, 2013 -
BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.
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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13, 2013 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
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LinkedIn at 10: Identity Crisis?
May 13, 2013 -
LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone?
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How to Protect Your Twitter Account From Hackers
May 13, 2013 -
Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.
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New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers
May 13, 2013 -
A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras.
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AT&T's Cute Kids Are Back for Mother's Day
May 10, 2013 -
AT&T is taking a break from phones and giving some cute love to moms for Mother's Day.
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Study: Major Brands Cling to Instagram
May 10, 2013 -
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.
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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
May 10, 2013 -
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.
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Roadside Ads to Be Part of Integrated Campaigns
May 10, 2013 -
G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways.
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ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16, 2013 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
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Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers...
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Google's Future Focuses Around More Closely Aligned Services
May 16, 2013 -
Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.
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Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15, 2013 -
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
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GE Celebrates Tech and Science Discovery With Wonderground App
May 15, 2013 -
GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.
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Hanes Uses Destruction to Send Soft Message
May 15, 2013 -
Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer...
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VIDEO: SapientNitro Pushes Digital Into Physical Places
May 15, 2013 -
Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.
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Old Spice Takes Over YouTube in Viral Marketing Push
May 14, 2013 -
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
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Bing Adds Direct Facebook Interaction to Social Sidebar
May 14, 2013 -
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
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Women's Health Mag Promotes Challenges via Facebook
May 14, 2013 -
This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to...
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