News

More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

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Former NBA Player Jamal Mashburn Opens Ad Agency

Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

Thismoment Lets Brands Create Content Playlists

thismoment-playlist-content-cloud Mar 28, 2014 - Thismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the company calls them. Comments

Lithium Technologies Acquires Klout

lithium-klout Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

Twitter Logo Mar 27, 2014 - Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

foursquare-logo1 Mar 27, 2014 - Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Comments

LinkedIn Debuts Content Marketing Score, Trending Topics

linkedin-content-marketing-score Mar 27, 2014 - The two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. Comments

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

patrickogilvy Mar 27, 2014 - Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch the video to find out more. Comments

Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

shoerepublic-calinna Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments

AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

onebyaol Mar 27, 2014 - The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Comments

Nielsen: 50 Percent of Americans Will Buy Wearable Tech

fitbytes-wearabletech-jawboneup Mar 26, 2014 - A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase the newest technology trend. Comments

Pandora Brings Branded Radio Stations In-Store

pandora-logo-blue Mar 26, 2014 - Pandora has partnered with Peet's Coffee & Tea. The music-streaming service will showcase branded content stations in a brick-and-mortar business for the first time. Comments

Marketers Struggling to Reinvent Themselves

Data Binary Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key. Comments

Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls

disney-small-world Mar 26, 2014 - The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual dolls. Comments

Facebook Acquires Oculus for Around $2 Billion, Updates Lookalike Audiences

facebook-automation Mar 25, 2014 - Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Comments

Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour

durex-earth-hour Mar 25, 2014 - Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more than 2 million views. Comments

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

century-21-logo Mar 25, 2014 - The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

Nissan Taps Leaf Owners to Drive More Electric Car Sales

nissan-11-full-page-cropped Mar 25, 2014 - Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from existing owners. The site also includes photo and video content. Comments

Adobe Aims for Unity in Brand Assets and Customer Profiles

Adobe Marketing Cloud New Core Services Mar 25, 2014 - The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets, marketing work flows, and Adobe products. Comments

New "Retargeting Playbook" Arms Marketers With Best Practices

The Retargeting Playbook Mar 24, 2014 - "The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and case studies. ClickZ chats with author Lauren Vaccarello. Comments

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