News

More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

24-hour-fitness

24 Hour Fitness Uses Social to Win New Members

Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

Bitcoin Acceptance Yields Marketing Wins for Expedia

shutterstock-167065787 Jun 19, 2014 - Expedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, customer-focused e-business. Comments

Facebook Launches Snapchat Rival Slingshot...Again

The Facebook logo Jun 18, 2014 - Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Comments

Tumblr Expands Ad Presence on Yahoo

tumblrlogo Jun 18, 2014 - The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

VW Takes Over World Cup in Gooooooolf Campaign

vw-gooolf Jun 18, 2014 - The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Comments

Small Business Budget, Big Business Ideas for Twitter Advertising, World Cup Edition

fifa-world-cup-twitter-screenshot Jun 17, 2014 - There are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social network. Comments

GoPro Transforming From Wearable Camera Maker Into New Media Company

gopro-prospectus-1 Jun 17, 2014 - Digital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming itself into a new media company. Comments

Twitter Adds Weather Data to Its Targeting Arsenal

weatherchannel Jun 16, 2014 - The Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Comments

Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

social-media-use Jun 16, 2014 - The majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the Association of National Advertisers. Comments

Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?

privacy-image-sew Jun 16, 2014 - New advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these new innovations? Comments

What Cannes We Expect From This Year’s Lions?

canneslions Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

Wendy’s Teams Up With StubHub for Surprise Digital Discounts

wendy-s-stubhub Jun 13, 2014 - StubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Comments

Tesco Taps Fans to Create Social Wine

enaleni-s-dream Jun 13, 2014 - The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Comments

Marketers Must Combine TV and Digital Video Advertising – But How?

video-streaming-shutterstock-99918575 Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

privacy-image-sew Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

Pinterest Moves a Step Closer to Search Engine With Guided Search

pinterest-logo Jun 12, 2014 - Pinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marketers? Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

Facebook to Sell Web Browsing Data to Advertisers

facebook-mobile-blue Jun 12, 2014 - The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. Comments

World Cup Most Social Sporting Event Ever, Says Adobe

2014-di-world-cup-infographic-main-final Jun 12, 2014 - The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize on this to reach consumers? Comments

Facebook Launches Snapchat Clone but Pulls It Shortly After, Oops!

facebook-like Jun 12, 2014 - After abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social network says it will launch the new app again "soon." Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...