Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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Facebook Reducing Visibility of Auto-Posts in News Feed

May 29, 2014 - Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Comments

Champs Sports Sees New Opportunities in "In-Moment" Marketing

champssports2 May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments

Ritz-Carlton Gets Social With "Six Word Wows"

ritzfb-6wordwows-page-2 May 28, 2014 - Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to... Comments

Omnicom, Twitter Enter Into Mobile Ad Deal

Twitter Money May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments

Facebook-Publicis Ad Partnership Centers on Data

partnership2014 May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

comScore’s Online Video Rankings for April Hold Steady

video-shutterstock-92000435 May 27, 2014 - In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

Social Ad Revenues to Hit $15 Billion by 2018 [Study]

social-mediaw May 19, 2014 - Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Comments

AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org

trustinads May 12, 2014 - The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them if they do occur. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

Dating App Tinder Courts Native Ad Dollars

tinderlogo May 5, 2014 - Soon, brands will be able to run ads on Tinder – will users respond favorably? Comments

Facebook Debuts Audience Network and Anonymous Login

mark-zuckerberg-f8-keynote-3 May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments

Instagram Testing Video Ads With Early Partners

instagram-app May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments

Digital People on the Move: April 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments

Facebook Expands Business Manager Tool

facebook-business-manager Apr 28, 2014 - Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Comments

Facebook Acquires Fitness Tracking App Moves Amid Privacy Concerns

Facebook Apr 25, 2014 - Moves promises not to share data with the social network. Comments

AOL Debuts Native Mobile Ad Unit

huffpost-screenshot-2 Apr 25, 2014 - AOL's new ad unit claims to enable publishers to increase revenue in mobile. Comments

Mobile and Measurement Give Facebook a Winning Q1

facebook-icon Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

#NYPDFail - Social Media Marketing Goes Terribly Wrong

nypd Apr 23, 2014 - An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired. Comments

Twitter's Redesigned Web Profiles Are Here and Ready to Go

twitter-web-profile Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments

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