This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
May 29, 2014 - Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Comments
May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments
May 28, 2014 - Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to... Comments
May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments
May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments
May 27, 2014 - In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Comments
May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments
May 19, 2014 - Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Comments
May 12, 2014 - The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them if they do occur. Comments
May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments
May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments
May 5, 2014 - Soon, brands will be able to run ads on Tinder – will users respond favorably? Comments
May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments
May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments
May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments
Apr 28, 2014 - Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Comments
Apr 25, 2014 - Moves promises not to share data with the social network. Comments
Apr 25, 2014 - AOL's new ad unit claims to enable publishers to increase revenue in mobile. Comments
Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments
Apr 23, 2014 - An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired. Comments
Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.