Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

A desktop monitor with 'Beware Fraud' on the screen

Facebook Clamps Down on Fake "Likes" to Protect Businesses

Oct 8, 2014 - The social network is tackling scammers who seek to produce fake Likes. Comments

Spotlight On: Jennifer Kasper, Macy's

shutterstock-153911642 Oct 8, 2014 - The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Comments

Facebook’s Audience Network Goes Global

facebook-like Oct 7, 2014 - The platform’s Audience Network is available to marketers worldwide, and supports link ads. Comments

RID Amazon Challenge Takes Digital to the Jungle

rid-facebook-homepage-jpg Oct 6, 2014 - Australian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Amazon jungle. Comments

Video Marketing Must Be Tailored to Devices [Ad Week]

mobile-video Oct 2, 2014 - Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and engaging audiences. Comments

Q&A: Expedia's Noah Tratt

ClickZ Live Mobile App Oct 2, 2014 - In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi-screen marketing. Comments

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

facebook-mobile-blue Oct 1, 2014 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary addition to the mobile marketing world. Comments

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook Logo Sep 29, 2014 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Comments

Budweiser Serves Up Digital Drinks Through Facebook

shutterstock-195244577 Sep 26, 2014 - Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages. Comments

Diet Coke’s New Campaign Taps Social Media to Amplify Its Message

shutterstock-200091398 Sep 24, 2014 - The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves. Comments

Millennials More Likely to Purchase What They Share on Social

sharethis Sep 24, 2014 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Comments

Mr Kipling Boosts Social Media Engagement With Cake Deliveries

frenchfancies Sep 24, 2014 - This past weekend, the British cake manufacturer launched a contest on its social channels that rewards winners with a cake delivered in time to watch "The X-Factor" at home. Comments

SMBs Allocate More Budget to Social Than Other Channels

facebook-like Sep 18, 2014 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Comments

Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter logo Sep 18, 2014 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform. Comments

Twitter Delves Further Into E-Commerce With Buy Button

Twitter Money Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments

How Will Facebook's New Privacy Settings Affect Marketers?

facebook-icon2 Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting. Comments

Saks Beefs Up Social Commerce With the Shoppable Selfie

saksstyle Sep 4, 2014 - The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Comments

Ads and Videos May Make Their Way to Snapchat

snapchat logo Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

Facebook Boosts Event Visibility With New Ad Format

facebook-homepage Aug 29, 2014 - The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of this offering? Comments

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