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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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Facebook Exchange Proves Its Mettle: Adobe

Susan Kuchinskas  |  Data-Driven Marketing

Feb 20, 2013 - With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Comments

Susan Kuchinskas  |  Social Commerce

Web-fomercials Move Product for Ball Home Canning

foodsaver Feb 11, 2013 - TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double... Comments

Lisa Lacy  |  Social Commerce

Fresh Connects Manufacturers to Consumers for Reviews Via Shares

Feb 8, 2013 - Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Comments

Mary Lisbeth D'Amico  |  Social Media

Companies Get Kudos for Social Media Responsiveness

top10-socdev-q4-2012-us Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers... Comments

Michael Shashoua  |  Social Media

Keesing Games Goes Social with Stratego

stratego Feb 5, 2013 - Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app. Comments

Lisa Lacy  |  Strategies

Barbasol Looks to Previous Generations In Shave Like a Man Promo

screen-shot-2013-01-29-at-11 Feb 4, 2013 - The 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Comments

Susan Kuchinskas  |  Strategies

Expedia App Imbues Travel Pix with Emotion

expedia-findyourstory-app-011 Feb 4, 2013 - The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers. Comments

Lisa Lacy  |  Sports & Entertainment

ClickZ's Super Bowl XLVII Preview

budweiser-name-the-star Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Matt Kapko  |  Social Media

Marketers React to Facebook Integration Limits

facebookvstwitter Feb 1, 2013 - One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends... Comments

Mary Lisbeth D'Amico  |  Social Media

Facebook Sees 23% Mobile Ad Jump in Q4 2012

facebook-brand Jan 31, 2013 - Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising revenues grew 23 percent in the fourth quarter of 2012. Comments

Mary Lisbeth D'Amico  |  Strategies

Strider Reaches New Audience Via Mothering.com

huddler-strider Jan 29, 2013 - "If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance bikes-tiny, sporty looking vehicles that eschew pedals in favor of a kid's own feet-felt wasn't getting... Comments

Lisa Lacy  |  Strategies

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

mindless-behavior Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments

Lisa Lacy  |  Analytics

Brandwatch Tool Tracks Oscar Frontrunners

85oscarstatuette Feb 18, 2013 - The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24. Comments

James Dohnert  |  Display Advertising

3 Out of 10 Display Ads Are Never Seen by Consumers

comscore-digital-future-report Feb 15, 2013 - According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Comments

Melanie White  |  Social Media

Travelers Fly High With Social Seating Solution

aerosvit-and-seatid Feb 15, 2013 - AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight. Comments

Lisa Lacy  |  Social Media

NASA to Host Google+ Hangout with International Space Station

nasa-google Feb 15, 2013 - NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event. Comments

Matt Kapko  |  Social Commerce

Facebook Casts a Wider Targeting Net With Lookalike Audiences

facebookvspinterest Feb 13, 2013 - Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Comments

Lisa Lacy  |  Strategies

Lay's Seeks Fan Votes for Fan Flavors

lays-do-us-a-flavor Feb 13, 2013 - In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Comments

Lisa Lacy  |  Strategies

Honda Innovator Series Drives Online Conversation

honda-innovator-series Feb 12, 2013 - Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Comments

Lisa Lacy  |  Strategies

Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins

puffs-kiss Feb 11, 2013 - This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Comments

Matt Kapko  |  Strategies

ESPN Celebrates 'Clutch Moments' in New Campaign

watchespn-clutch-1 Feb 11, 2013 - Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes. Comments

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