Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which is very valuable marketing real estate. Comments

Less Than 20% of Internet Users Account for 82.4% of Video Shares

online-video-1 Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets for marketers. Comments

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

shutterstock-179539388 Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help Yahoo claim leadership in the programmatic video space? Comments

SAP Harnesses Facebook Data to Boost Personalized Marketing

Facebook thumbs up Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

Facebook Makes It Easier to Remove Brand Posts From News Feed

facebook-mobile-blue Nov 10, 2014 - The social network offers a simple way to can uninteresting brands, friends, and Pages. Comments

Does Social Sway Elections?

Popularity and Influence Winning a Presidential Election Nov 5, 2014 - This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols for Facebook and Twitter users. Comments

Facebook Puts Ban on "Like-Gating"

facebook-dislike2 Nov 5, 2014 - With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways. Comments

Instagram Is the Latest Social Platform to Dive Into Native Video

instagram-icon-large Oct 31, 2014 - Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Comments

Tumblr Leaps Into Native Video With Auto-Play Ads

shutterstock-208578283 Oct 29, 2014 - As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to users' dashboards. Comments

Facebook Touts Search in Q3 Earnings: Is Zuckerberg Aiming to Out-Google Google?

Mark Zuckerberg TechCrunch Disrupt 2013 Oct 29, 2014 - The platform's search initiative could increase usage and bring in more ad revenue. Comments

Taco Bell's New App Lets You Order From Your Phone

shutterstock-216709294 Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

Social Media Sharing Oct 28, 2014 - Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic slip drastically in the past year. Comments

Are Paid Platforms the Future of Social?

shutterstock-86924398 Oct 27, 2014 - Believing that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the payments are too small to make a splash. Comments

FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

firechat-icon Oct 26, 2014 - Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as a new channel for brands to reach large, unconnected audiences. Comments

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

snapchat-logo Oct 20, 2014 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness? Comments

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20, 2014 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Comments

Avon Adds Content, Social Capabilities to eStore

avon-ecommerce Oct 15, 2014 - The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Can Ello Dethrone Facebook?

shutterstock-162169583 Oct 9, 2014 - Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. Comments

Facebook to Give PayPal and Venmo a Run for Their Money

facebook-mobile-blue Oct 8, 2014 - Will Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Comments

Facebook Clamps Down on Fake "Likes" to Protect Businesses

A desktop monitor with 'Beware Fraud' on the screen Oct 8, 2014 - The social network is tackling scammers who seek to produce fake Likes. Comments

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