Millennials increasingly open to branded social media content
Companies looking to tap into the most social demographic in the world may be pleased to hear that the age-group is becoming increasingly responsive to advertising on social media.
Companies looking to tap into the most social demographic in the world may be pleased to hear that the age-group is becoming increasingly responsive to advertising on social media.
Companies looking to tap into the most social demographic in the world may be pleased to hear that the age-group is becoming increasingly responsive to advertising on social media.
According to new research, social networks now play an essential role in the decision making process as to what to purchase among Gen Y, a digitally savvy group born between the 1980s and 2000.
With a significantly higher level of smartphone ownership and usage than all others in the UK, a new report from eMarketer, “UK Millennials and Mobile: The Key Device in a Digitally Dominated Life”, reveals the extent to which brands can now take advantage of the smartphone trend among these younger audiences.
The data shows that, overall, the high mobile and internet usage by millennials means they are more receptive to mobile marketing efforts from brands, and are thus more open to communicating with companies via social media on their smartphones.
Citing recent data from technology provider Vision Critical that indicated strong links between social media and mobile purchasing among millennials across Canada, the US and the UK, with an impressive 68% of those 18 to 34 making social media-inspired purchases via mobile, compared with only 24% of those 35 to 54, eMarketer explains that social media marketing via mobile is essential to any brand looking to appeal to younger audiences.
Improved, entertaining and personalised social media efforts by companies looking to engage with younger, more receptive audiences is thus demanded if brands are to be successful in the coming years. As more and more social media sites crop up, brands must stay flexible and respond in real time, embracing new trends in order to not fall out of favour with millennial audiences.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceConversational marketing is transforming traditional marketing into dynamic two-way conversations, leveraging chatbots, AI, and social media to person...
View articleSnapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. ...
View articleNeuromarketing is revolutionizing marketing by using brain science to understand what makes consumers tick. It leverages cool tech to optimize ads, we...
View articleGamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...
View articleIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleThe partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...
View articleIn the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...
View articleSourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...
View article