Hot this week: future marketing trends, rising mobile ad revenues and boosting brand engagement

What else has been happening in marketing land in this momentous week when .rising became ClickZ UK? Check out our weekly round-up to get all the essential updates.

Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. In this momentous week when .rising became ClickZ UK, elsewhere in marketing land there’s good news on mobile advertising revenues for both Facebook and Instagram, Amazon Prime’s music streaming service was launched and we find out what the future of marketing holds from six inspirational thought leaders.

 

marketo imageTRENDS: 15 trends shaping the future of marketing

Wondering what marketing will look like in 2020? Here six visionaries pick the trends reshaping the industry.

 

 

facebooklogoMOBILE ADS: 76% of Facebook’s ad revenue made from mobile advertising

Facebook’s second quarter performance report is out, and unsurprisingly results show that revenue from mobile advertising is growing at a rapid pace.

 

headphonesSTREAMING: Amazon launches Prime Music streaming service

Amazon launched its music streaming service in the UK this week, which offers Prime customers access to more than one million songs and hundreds of playlists as part of their £79 annual subscription.

 

instagramMOBILE ADS #2: Instagram ad revenue poised to overtake Google and Twitter by 2017

Facebook-owned Instagram will be raking in $2.81bn in worldwide mobile ad revenue by 2017, according to the latest eMarketer forecast.

 

infogBRAND ENGAGEMENT: The next generation of commerce (Infographic)

How does consumer behaviour differ between the generations and what’s the impact of an increasingly digital commerce landscape on their expectations for brand engagement? This infographic from Acquity Group has some interesting stats.

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Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

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Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

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Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

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Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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