VICE Media launches female-focused site Broadly
The women’s interest channel, promising to tell stories from a female perspective, sees Unilever coming on board as brand partner.
VICE Media has officially launched Broadly, a new women’s interest channel that tells stories from a female perspective, with Unilever coming on board as brand partner.
Its strapline? “For women who know their place.”
Former Jezebel editor Tracie Egan Morrissey is serving as editor in chief. She said in her editor’s letter today: “New media has been a game-changer for feminism – its appeal is palpable and undeniable. We can no longer be told that it’s not relevant or that we’re just imagining things.”
Unilever is acting as brand partner for the site as part of a ‘multi-year, global partnership’, undoubtedly hoping to boost female consumers’ engagement with brands such as Dove and Tresemmé through association with the site’s aim “to elevate the coverage of women’s interests by telling the stories that matter to us”.
Broadly is VICE’s tenth channel, joining Motherboard, a platform for science and technology news, Noisey, which reports on new music, and Munchies, which is all about food.
