According to the latest figures from the Audit Bureau of Circulations, The Sun is the least visited UK national newspaper website. The decline follows the newspaper’s decision to put a paywall on the site.
Although The Sun is the best selling newspaper in print, the figures reveal that the website is some way behind its rival the Mirror online, as well as the Telegraph, Mail Online and The Guardian.Overall, the Sun attracted 792,994 unique browsers on average each day in June- compared to 14 million plus from online leader The Mail Online.
Sun editor David Dinsmore said: “Although we are very much at the start of putting selected content outside of the Sun+ subscription, we are seeing some good early traffic and we anticipate that numbers will continue to rise. Our exclusives on the historic photos of the Queen and Lord Sewel’s drugs shame as well as our brilliant real life stories and Dear Deidre agony aunt letters, have ensured that the Sun’s online content sets the agenda.”