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    Orangina launches 'C'est Shook'

    Orangina's latest campaign emphasises the brand's French identity and repositions the drink away from childhood nostalgia towards adulthood.

    Author Date published August 28, 2015 Categories

    Orangina’s latest campaign emphasises the brand’s French identity and repositions the drink away from childhood nostalgia towards adulthood.

    The ad includes a new strapline for the brand, “C’est shook” (which refers to the fact you have to shake the bottle before drinking it) and  shows a boy running down a hotel corridor to a lift. The lift doors open to reveal a French girl hula-hooping while shaking Orangina, to the upbeat French track “J’adore ce flic”. The campaign is created by award-winning agency Grey London.

     

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