What does this digital marketing industry need to know this week? Peeple – the app that asks users to rate friends – is here, consumer trust in traditional advertising in declining, and half of ecommerce transactions now include a cross-device journey.
Fifty per cent of purchases worldwide now involve multiple devices throughout the consumer buying journey – with the UK only just behind the global average at 49%, reveals new research.
What is the value of your social channel? Web Influential have calculated social value in the same currency we measure our day-to-day lives in – estimating just how much each tweet is worth.
As Instagram turns the ripe old age of five next week, we want to know: how has the photo sharing service evolved? Luckily for us, Tom Hopkins from One Productions has collated all of Instagram’s most useful data into one GIFtastic infographic.
The internet is losing it over a new app that lets users give star ratings of everyone they know. There is no way to opt out of being judged.
Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK consumers over the last two years, according to Nielsen’s latest biennial Global Survey of Trust in Advertising, which polled 30,000 online respondents in 60 countries.