John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

7y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Acquisition

10 most shared Christmas ads of all time, shockingly not *too* dominated by...

7y Christopher Ratcliff

10 most shared Christmas ads of all time, shocking...

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...

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Worldwide mobile internet use surpasses desktop for the first time ever
Ad Industry Metrics

Worldwide mobile internet use surpasses desktop for the first time ever

7y Christopher Ratcliff

Worldwide mobile internet use surpasses desktop fo...

It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait...

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SEO best practice guide for URLs
Paid Search

SEO best practice guide for URLs

8y Christopher Ratcliff

SEO best practice guide for URLs

Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of...

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Accelerated Mobile Pages (AMP): one year on – stats and infographic
Search

Accelerated Mobile Pages (AMP): one year on – stats and infographic

8y Christopher Ratcliff

Accelerated Mobile Pages (AMP): one year on – stat...

We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs impl...

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Black Hat SEO: which practices will earn you a manual penalty?
Search

Black Hat SEO: which practices will earn you a manual penalty?

8y Christopher Ratcliff

Black Hat SEO: which practices will earn you a man...

A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty.  Not all of these companies ...

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18 delightful examples of Micro UX
Ecommerce

18 delightful examples of Micro UX

8y Christopher Ratcliff

18 delightful examples of Micro UX

Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, mor...

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Three fascinating talks from ClickZ Live: San Francisco [Video]
Events

Three fascinating talks from ClickZ Live: San Francisco [Video]

8y Christopher Ratcliff

Three fascinating talks from ClickZ Live: San Fran...

Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer.  Here we grant you exclusi...

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Penguin 4.0: what does it mean for SEO practitioners?
Search

Penguin 4.0: what does it mean for SEO practitioners?

8y Christopher Ratcliff

Penguin 4.0: what does it mean for SEO practitione...

As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is now part of Google’s core algo...

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12 companies hit with a Google manual penalty
Search

12 companies hit with a Google manual penalty

8y Christopher Ratcliff

12 companies hit with a Google manual penalty

Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade y...

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Penguin 4.0 is finally here, Google confirms
Media

Penguin 4.0 is finally here, Google confirms

8y Christopher Ratcliff

Penguin 4.0 is finally here, Google confirms

After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today t...

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Google AMP is coming to organic search results – Update!
Mobile

Google AMP is coming to organic search results – Update!

8y Christopher Ratcliff

Google AMP is coming to organic search results – U...

Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of A...

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How to test a website before you launch: a 28 point checklist
Ecommerce

How to test a website before you launch: a 28 point checklist

8y Christopher Ratcliff

How to test a website before you launch: a 28 poin...

Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we...

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32 things you can do right now to market your website for free
Content

32 things you can do right now to market your website for free

8y Christopher Ratcliff

32 things you can do right now to market your webs...

Here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please...

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Google’s latest algorithm update: did anything happen and what might it affect?
Search

Google’s latest algorithm update: did anything happen and what might it aff...

8y Christopher Ratcliff

Google’s latest algorithm update: did anything hap...

Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at h...

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Quiz: decipher these 25 marketing & business buzzwords
Disruptive MarTech

Quiz: decipher these 25 marketing & business buzzwords

8y Christopher Ratcliff

Quiz: decipher these 25 marketing & business b...

We’ve built a little quiz to help you decipher the 25 most common buzzwords and phrases you may unfortunately come across in you working life. Read Mo...

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What are the top 10 most popular search engines?
Data insights

What are the top 10 most popular search engines?

8y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

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Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Social

Facebook image cheat sheet: maximum photo sizes for your branded page and a...

8y Christopher Ratcliff

Facebook image cheat sheet: maximum photo sizes fo...

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened t...

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What are the most common on-page SEO issues and how can you fix them?
Search

What are the most common on-page SEO issues and how can you fix them?

8y Christopher Ratcliff

What are the most common on-page SEO issues and ho...

Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of...

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Quiz: How well do you know these 25 SEO abbreviations?
Paid Search

Quiz: How well do you know these 25 SEO abbreviations?

8y Christopher Ratcliff

Quiz: How well do you know these 25 SEO abbreviati...

SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-fille...

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Because Friday: automatically turn your tweets into staggering works of poetry
Media

Because Friday: automatically turn your tweets into staggering works of poe...

8y Christopher Ratcliff

Because Friday: automatically turn your tweets int...

Hey wannabe poets who are too lazy to actually write anything down or think of a decent rhyme for zenith*, I have the perfect online tool for you… Rea...

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How do I verify my Twitter account?
Media

How do I verify my Twitter account?

8y Christopher Ratcliff

How do I verify my Twitter account?

Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification. Read More...

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Is Google AMP a ranking signal?
Mobile

Is Google AMP a ranking signal?

8y Christopher Ratcliff

Is Google AMP a ranking signal?

So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of f...

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Eight best things we found on the internet this week: a 'teetering on the brink of chaos' special
Media

Eight best things we found on the internet this week: a 'teetering on the b...

8y Christopher Ratcliff

Eight best things we found on the internet this we...

Think of me as a John Hammond type-figure, all avuncular, white-bearded and portly, swinging open a pair of giant gates, face conquered by glee, and g...

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Nine SEO techniques that take less than 15 minutes
Content

Nine SEO techniques that take less than 15 minutes

8y Christopher Ratcliff

Nine SEO techniques that take less than 15 minutes

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...

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18 best branded Instagram videos of 2016 (so far)
Social

18 best branded Instagram videos of 2016 (so far)

8y Christopher Ratcliff

18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...

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Writing title tags for SEO: a best practice checklist
Search

Writing title tags for SEO: a best practice checklist

8y Christopher Ratcliff

Writing title tags for SEO: a best practice checkl...

What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll...

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