Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, we've got a review of Poundland's new ecommerce site, a study which claims we spend two hours 51 minutes online per day, and a devastating infographic that documents TV's decline.
Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, we’ve got a review of Poundland’s new ecommerce site, a study which claims we spend two hours 51 minutes online per day, and a devastating infographic that documents TV’s decline. Oh, and Google changed it’s logo.
CUSTOMER FEEDBACK: Does customer chatter have more strategic value than you think?Customers are more vocal than ever about the brands they love — and hate. Should the chatter be left to the social media department, or do higher-ups have something to gain by paying closer attention?
REVIEW: Can the Poundland model work online? Discount retailer Poundland launched its first transactional site this week, following rivals such as Poundworld into ecommerce. It’s an interesting move, and the big question is whether the pound shop model can work online with such low margin products.
STUDY: The average Brit spends 2 hours 51 mins online per day A report by The Internet Advertising Bureau UK and UK Online Measurement Company has revealed that the average Brit spends two hours 51 minutes per day actively using the internet at home and work. Internet time is split one hour 16 minutes on PCs/laptops, one hour nine minutes on smartphones and 26 minutes on tablets.
INFOGRAPHIC: British TV viewing hits a record low Brits are barely watching TV any more, and the decline is part of a general European trend says a recent report by IHS. Why? Previous TV viewers are now using digital on-demand services.
VIDEO: How has Google’s logo evolved over time?Google just released their new sleek logo design. How does it compare to the last seventeen years of logos? Watch the brand evolve over time in Google’s latest video to see.
