’06 Election Coverage: Heard on the (K) Street:

While in D.C. for the FTC conference, a consulting firm source of mine shared a tidbit or two about what some candidate campaigns were doing search-wise this season. One congressional campaign pumped $20,000 into online search ads this year.

In stark contrast, Hillary Clinton’s senatorial campaign had a daily minimum of just $10! Well, it’s not like she had much to worry about, so maybe the surprise is that she put any money into search.

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